Can Label, "Gold Leaf Brand Jumbo Size California Ripe Olives," circa 1920

01

Artifact Overview

Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Gold Leaf Brand Jumbo Size California Ripe Olives, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.

Artifact Details

Artifact

Can label

Date Made

circa 1920

Location

Not on exhibit to the public.

Object ID

89.311.33

Credit

From the Collections of The Henry Ford. Gift of Out of the West Publishing.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black (Color)
Gold (Color)
Multicolored
Red

Dimensions

Height: 7 in
Width: 11 in

Inscriptions

written on front: Gold Leaf / Brand / Jumbo size / California / Ripe Olives / California / Packing / Corporation / Main Office / San Francisco / Calif. U. S. A. / These olives are absolutely wholesome. / They conform to the regulations of the / California state board of health and / of the California Olive Association. Of / which we are a member.