Crate Label, "Oh Yes! We Grow the Best Brand California Pears," circa 1960
THF294107 / Crate Label, "Oh Yes! We Grow the Best Brand California Pears," circa 1960
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Artifact Overview
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As competition among packing companies increased, labels were used to help companies distinguish themselves from their competitors. Colorful labels and catchy brand names, like the "Oh Yes! We Grow the Best" Brand by Di Giorgio Fruit Corporation, attracted the attention of grocers purchasing their goods at wholesale markets.
Artifact Details
Artifact
Crate label
Date Made
circa 1960
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.121
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Dark blue
Green
Light blue
Multicolored
Orange (Color)
Red
Dimensions
Height: 7.5 in
Width: 11 in
Keywords |
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articleThe “Fruit King”: Joseph Di Giorgio
Learn how entrepreneur Joseph Di Giorgio went from a teenaged middleman selling fruit in the late 19th century to the owner of the largest fruit-packing enterprise in the United States by the time of his death.