Crate Label, "Gay Cock Brand Product," 1940-1950
01
Artifact Overview
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Gay Cock Brand products, were created to attract grocers purchasing goods from wholesale markets.
Artifact Details
Artifact
Crate label
Date Made
1940-1950
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.96
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Black (Color)
Green
Maroon
Multicolored
Red
Yellow (Color)
Dimensions
Height: 4.375 in
Width: 11 in
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