Crate Label, "Oh Yes! We Grow the Best Brand California Green Asparagus," circa 1940
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Artifact Overview
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As competition among packing companies increased, labels were used to help companies distinguish themselves from their competitors. Colorful labels and catchy brand names, like the "Oh Yes! We Grow the Best" Brand by Di Giorgio Fruit Corporation, attracted the attention of grocers purchasing their goods at wholesale markets.
Artifact Details
Artifact
Crate label
Date Made
circa 1940
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.143
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Blue
Green
Multicolored
Orange (Color)
Red
Yellow (Color)
Dimensions
Height: 9.5 in
Width: 10 in
Keywords |
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