Hallmark "Hot Wheels: 1968 Deora" Christmas Ornaments, 2000

01

Artifact Overview

Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.

Artifact Details

Artifact

Christmas tree ornament

Date Made

2000

Subject Date

1968

Creator Notes

Designed by Duane Unruh of Hallmark Cards, Inc. in Kansas City, Missouri. Made in China.

Object ID

2019.65.1969

Credit

From the Collections of The Henry Ford.

Material

Metal
Plastic
Cardboard

Color

Multicolored

Inscriptions

on front of ornament: Hot Wheels / Hottest metal cars in the world! / BY MATTEL / MATTEL, INC. / TOYMAKER / California Custom Miniatures / MATTEL / HOT WHEELS on front of packaging: Hallmark / KEEPSAKE / ORNAMENT / 1968 DEORA / HOT WHEELS / DECORATION DES FETES / Hot Wheels / SET OF 2 ORNAMENTS - ENSEMBLE DE 2 DECORATIONS on back of packaging: When HOT WHEELS cars debuted in 1968, the packaging / was a revolutionary as the cars. Emblazoned with the fiery / HOT WHEELS logo, the package declared its contents were / unlike other toy cars-these were "California Custom / Miniatures," crafted to be just like real tricked-out muscle / cars. This ornament re-creates the excitement of one of the / most famous cars in that first HOT WHEELS series, the / DEORA. A hinged door on the ornament's back allows / removal of the car ornament for display separately. / The HOT WHEELS car ornament in this set is being / issued in two different colors, metallic green and metallic / red. Both colors are available at Hallmark retailers. / Sculpted / Duane Unruh / For decorative use only. Not for young children. / Concue a des fins decoratives seulement. / Ne convient pas aux jeunes enfants. / Handcrafted - Dated 2000 on top of packaging: Hallmark on bottom of packaging: Mattel, Hot Wheels, flame logo and color "Hot Wheels blue", and associated / trademarks designated by TM are trademarks of Mattel, Inc. in the U.S. / and/or other countries (c) 1999 Mattel, Inc. All Rights Reserved. / www.hotwheels.com / Mfd. for Hallmark Cards, Inc., Kansas City, MO 64141 / Made in China QXI6891