Hallmark "Hot Wheels: 1968 Deora" Christmas Ornaments, 2000
01
Artifact Overview
Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
Artifact Details
Artifact
Christmas tree ornament
Date Made
2000
Subject Date
1968
Creators
Place of Creation
Creator Notes
Designed by Duane Unruh of Hallmark Cards, Inc. in Kansas City, Missouri. Made in China.
Collection Title
Location
at Henry Ford Museum in Miniature Moments: A Journey Through Hallmark Keepsake Ornaments
Object ID
2019.65.1969
Credit
From the Collections of The Henry Ford.
Material
Metal
Plastic
Cardboard
Color
Multicolored
Inscriptions
on front of ornament:
Hot Wheels / Hottest metal cars in the world! / BY MATTEL / MATTEL, INC. / TOYMAKER / California Custom Miniatures / MATTEL / HOT WHEELS
on front of packaging:
Hallmark / KEEPSAKE / ORNAMENT / 1968 DEORA / HOT WHEELS / DECORATION DES FETES / Hot Wheels / SET OF 2 ORNAMENTS - ENSEMBLE DE 2 DECORATIONS
on back of packaging:
When HOT WHEELS cars debuted in 1968, the packaging / was a revolutionary as the cars. Emblazoned with the fiery / HOT WHEELS logo, the package declared its contents were / unlike other toy cars-these were "California Custom / Miniatures," crafted to be just like real tricked-out muscle / cars. This ornament re-creates the excitement of one of the / most famous cars in that first HOT WHEELS series, the / DEORA. A hinged door on the ornament's back allows / removal of the car ornament for display separately. / The HOT WHEELS car ornament in this set is being / issued in two different colors, metallic green and metallic / red. Both colors are available at Hallmark retailers. / Sculpted / Duane Unruh / For decorative use only. Not for young children. / Concue a des fins decoratives seulement. / Ne convient pas aux jeunes enfants. / Handcrafted - Dated 2000
on top of packaging:
Hallmark
on bottom of packaging:
Mattel, Hot Wheels, flame logo and color "Hot Wheels blue", and associated / trademarks designated by TM are trademarks of Mattel, Inc. in the U.S. / and/or other countries (c) 1999 Mattel, Inc. All Rights Reserved. / www.hotwheels.com / Mfd. for Hallmark Cards, Inc., Kansas City, MO 64141 / Made in China QXI6891
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