Mowtron Mower, Used by Hubert Wenzel, 1974
THF186463 / Mowtron Mower, Used by Hubert Wenzel, 1974
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Artifact Overview
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
Artifact Details
Artifact
Lawn mower
Date Made
1974
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
2020.130.1
Credit
From the Collections of The Henry Ford. Gift of Hubert Wenzel.
Material
Metal
Plastic
Rubber (Material)
Color
Red
White (Color)
Black (Color)
Yellow (Color)
Dimensions
Height: 25.5 in
Width: 48 in
Length: 67 in
Inscriptions
on front:
TECUMSEH / ENGINES
on back:
MOWTRON
on 3 places on top of blade cover:
CAUTION / KEEP HANDS & FEET / FROM UNDER MOWER
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Related Artifacts
ArtifactSignal Generator for a Mowtron Mower, 1974
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
ArtifactTransformer for a Mowtron Mower, 1974
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
ArtifactCircuit Board for a Mowtron Mower, 1974
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
ArtifactBinder of Documents Related to Mowtron Lawn Mower, 1974
A licensed dealer of the "Mowtron" automated lawn mowing system, Hubert Wenzel, compiled materials in this binder. It includes information on Wenzel's company, Green Light, Inc., as well as correspondence from the Mowtron manufacturer, American Marketing and Sales Company. Newspaper clippings about other dealers and reference materials--such as the dealer training manual and the Mowtron distribution plan--document the launch of a new product.