H. J. Heinz Co. Wagon with Painted Advertising, 1888-1896
THF117127 / H. J. Heinz Co. Wagon with Painted Advertising, 1888-1896
01
Artifact Overview
Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. His promotional schemes were innovative and often flamboyant. This brightly painted wagon, used for deliveries or sales calls, featured the keystone shape that consumers came to associate with Heinz. Paired with a handsome team of Heinz draft horses, this commercial vehicle doubled as a remarkable moving advertisement.
Artifact Details
Artifact
Photographic print
Subject Date
1888-1896
Creators
Creator Notes
Photographed for H. J. Heinz Company.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
92.0.68.7
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8 in
Width: 10 in
Keywords |
|---|
02
Related Content
SetHorse-drawn Deliveries
- 11 Artifacts
Horse-drawn delivery wagons remained in use well into the automobile age. Even in the 1920s, it wasn't unusual to see milk, ice, or produce delivered by horse--especially in smaller towns. Horses were well suited to the frequent stops and starts along a route and could negotiate poor roads better than early motorized vehicles. As roads improved and trucks became less expensive to operate and maintain, the horse-drawn delivery wagon faded away.
SetHenry J. Heinz: Master of Marketing
- 19 Artifacts
This illustrated poster advertising "Heinz's Pickles" features some of the H.J. Heinz Company's distinctive product packaging. Eye-catching labels attracted customers, and clear glass bottles revealed consistent, high quality products. The keystone label endured as a Heinz company hallmark.