How to Earn the Keys to Dad's Car, 1966
01
Artifact Overview
Ford Motor Company's Lincoln-Mercury Division published How to Earn the Keys to Dad's Car in 1966. It included advice to both teenagers and parents for safe and responsible driving. The booklet featured Colette Daiute, Miss Teenage America 1966 and youth safety spokesperson for Lincoln-Mercury. Automakers distributed guidebooks to high schools -- hoping that student drivers would someday become loyal customers.
Artifact Details
Artifact
Booklet
Date Made
1966
Collection Title
Location
Not on exhibit to the public.
Object ID
64.167.951.44
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Gold (Color)
Black (Color)
Dimensions
Height: 5.5 in
Width: 8.5 in
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