How to Earn the Keys to Dad's Car, 1966
THF627662 / How to Earn the Keys to Dad's Car, 1966 / front cover
01
Artifact Overview
Ford Motor Company's Lincoln-Mercury Division published How to Earn the Keys to Dad's Car in 1966. It included advice to both teenagers and parents for safe and responsible driving. The booklet featured Colette Daiute, Miss Teenage America 1966 and youth safety spokesperson for Lincoln-Mercury. Automakers distributed guidebooks to high schools -- hoping that student drivers would someday become loyal customers.
Artifact Details
Artifact
Booklet
Date Made
1966
Collection Title
Location
Not on exhibit to the public.
Object ID
64.167.951.44
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Gold (Color)
Black (Color)
Dimensions
Height: 5.5 in
Width: 8.5 in
Keywords |
|---|
02
Related Content
SetDriver Education
- 21 Artifacts
Early driver education in the United States was loose and inconsistent. New drivers might learn from a car dealership, or from a civic organization like the YMCA. In the 1930s, driver education became a standard part of public high school instruction. Courses involved a blend of study behind the desk and practice behind the wheel. By the early 2000s, school budget concerns had shifted driver education back into the private sector.
SetFeatured on The Henry Ford’s Innovation Nation: Season 9
- 26 Artifacts
Engineers designed the TR70 as a compact machine suitable for hilly terrain. The twin rotors (TR) shelled corn or threshed grain and moved it through the combine's body. Setting the rotors at an angle (axial) shortened the machine. Farmers changed the front-end attachment to harvest corn, beans, or wheat. Stencils on this prototype, exhibited at trade shows, explained additional features.