"The Second Ford Treasury of Favorite Recipes from Famous Eating Places," 1954

01

Artifact Overview

A Ford Motor Company recipe book might seem unusual, but the automaker appealed to customers through wide-ranging marketing efforts in the post-World War II era. Beginning in 1950, writer and food critic Nancy Kennedy compiled recipes from Ford's promotional magazines, Ford Times and Lincoln-Mercury Times, in a series of recipe books. These "Treasuries of Favorite Recipes" spotlighted noteworthy American restaurants.

Artifact Details

Artifact

Book

Date Made

1954

Subject Date

1954

Location

Not on exhibit to the public.

Object ID

64.167.951.46

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 7 in
Width: 5.75 in

"The Second Ford Treasury of Favorite Recipes from Famous Eating Places," 1954