Blast Furnace, 1924
01
Artifact Overview
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. The effectiveness of the ads was due in large part to the specially commissioned artwork that accompanied the descriptive text. This painting, one of two created for the 11th ad, conveys the heat and scale of the Rouge blast furnace operation.
Artifact Details
Artifact
Painting (Visual work)
Date Made
1924
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
35.546.6
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Gouache (Paint)
Canvas
Dimensions
Height: 27.5 in
Width: 25.125 in
Length: 1 in
undefined: 5000.00 undefined
Keywords |
|---|
02
Related Content
SetThe Rouge
- 22 Artifacts
In 1927, Ford Motor Company commissioned Charles Sheeler to do a series of documentary photographs of its River Rouge industrial complex near Dearborn, Michigan. The conveyors moved coal and coke to the pulverizing building and screening stations. Coke made from coal was used in the steelmaking process of the blast furnaces. This vigorous photograph shows Sheeler's ability to form a compelling image from a complicated scene.
Set"An Industrial Epic:" Ford Motor Company's Institutional Message Advertising Campaign
- 23 Artifacts
In 1924-25, Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and explain its overall mission, rather than promote the Model T specifically.