Trade Card for Matchless Flour, Valley City Milling Co., 1894-1923
THF145584 / Trade Card for Matchless Flour, Valley City Milling Co., 1894-1923
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Artifact Overview
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
Artifact Details
Artifact
Trade card
Date Made
1894-1923
Subject Date
1894-1923
Place of Creation
Creator Notes
Product made by Valley City Milling Company, Grand Rapids, Michigan. Retailed by E.J. Herrick, Grand Rapids, Michigan.
Collection Title
Location
Not on exhibit to the public.
Object ID
90.0.281.295
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Multicolored
Dimensions
Height: 3.25 in
Width: 4.25 in
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Related Content
SetTrade Cards from Early Grand Rapids Businesses
- 13 Artifacts
Grand Rapids, Michigan -- currently the second largest city in the state -- was incorporated in 1850. Its location along the Grand River allowed the city to flourish throughout the late 1800s. Back then, trade cards were a popular medium for advertising goods and services. This set of trade cards -- ranging from the sentimental to the comical to the more straightforward -- highlights entrepreneurial companies in Grand Rapids during this time.