"Fordson Farmer" Article Showing Reverend Branford Clarke's Mobile Chapel Made from a Converted Ford Model T, 1922
THF113590 / "Fordson Farmer" Article Showing Reverend Branford Clarke's Mobile Chapel Made from a Converted Ford Model T, 1922
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Artifact Overview
In 1922, Ford Motor Company published the story of Reverend Branford Clarke and his mobile chapel, based on a Model T chassis. Entirely self-designed, the chapel featured a small organ and a steeple that could fold down. Ford used individual stories like Reverend Clarke's to advertise its Model T as a sturdy, versatile automobile that could change ordinary Americans' lives.
Artifact Details
Artifact
Photographic print
Subject Date
October 1922
Creator Notes
Original photograph by Underwood & Underwood used in a Ford Motor Company publication.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
P.O.3961
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 10 in
Width: 8.25 in
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Around 1919 a farmer driving his converted Model T Runabout is pulling a McCormick-Deering reaper to harvest grain in Minnesota. Large-diameter steel-drive wheels and a rear power takeoff were all that was needed to achieve the conversion. For only $195, E.G. Staude Company of St. Paul, Minnesota, had started selling the Mak-a-Tractor conversion kit for the Model T in 1917, capitalizing on the popularity of the Ford car among farmers. Staude produced an estimated 20,000 to 30,000 of these in its lifetime.