Layout for Title Page of "Heinz Year Book for 1928"

01

Artifact Overview

The H.J. Heinz Company employed an ambitious and comprehensive advertising strategy to market its "57 Varieties" of pickled foods and condiments to customers at home, in stores, and everywhere in between. This layout was for the "Heinz Year Book" for 1928, which featured dozens of images that described the company's advertising strategy.

Artifact Details

Artifact

Layout (Printer matter)

Date Made

circa 1925

Subject Date

1928

Location

By Request in the Benson Ford Research Center

Object ID

53.41.1772

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Illustration board
Ink
Pencil (Marking material)

Technique

Handwriting
Lithography
Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 24 in
Width: 16 in