Holiday Inn Bath Mat, 1950-1970

THF171139 / Holiday Inn Bath Mat, 1950-1970
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Artifact Overview

A standardized guest experience was key to Holiday Inns' corporate success. Each location offered most of the same services and amenities, and details like branded toiletries and towels became fixtures of a Holiday Inn stay. Some people snuck these "souvenirs" home as tangible reminders of their trip.

Artifact Details

Artifact

Mat (Floor covering)

Date Made

1950-1970

Place of Creation

Location

at Henry Ford Museum in Driving America

Object ID

87.75.1

Credit

From the Collections of The Henry Ford.

Material

Cotton (Textile)

Color

Green
White (Color)

Dimensions

Height: 20.25 in
Width: 29.5 in

Inscriptions

on front: Holiday Inn on label: AL[L CO]TTON / ima / innkare / RN 13718 T.M. / MADE IN U.S.A.
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    On a family road trip in 1951, building developer Kemmons Wilson spent nights in motel rooms that he found to be overpriced and uncomfortable. When the entrepreneur returned home to Memphis, Tennessee, he decided to build his own motel that offered consistent, quality service and amenities at family-friendly prices. Within a few years, Wilson’s Holiday Inns had revolutionized industry standards and become the nation’s largest lodging chain.