Trade Card for Harvey & Heystek, 1893-1900

THF215284 / Trade Card for Harvey & Heystek, 1893-1900
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Artifact Overview

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact Details

Artifact

Trade card

Date Made

1893-1900

Subject Date

1893-1900

Creator Notes

Advertised products sold by Harvey & Heystek, Grand Rapids, Michigan. Card lithographed by J.H. Bufford & Co. in New York, New York

Location

Not on exhibit to the public.

Object ID

00.1430.32

Credit

From the Collections of The Henry Ford. Gift of Mrs. James R. Murphy

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 4.5 in
Width: 3.25 in

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    Trade Cards from Early Grand Rapids Businesses

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    Grand Rapids, Michigan -- currently the second largest city in the state -- was incorporated in 1850. Its location along the Grand River allowed the city to flourish throughout the late 1800s. Back then, trade cards were a popular medium for advertising goods and services. This set of trade cards -- ranging from the sentimental to the comical to the more straightforward -- highlights entrepreneurial companies in Grand Rapids during this time.