Advertising Layout with Heinz Pickle and "57" Logo, 1922
01
Artifact Overview
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
Artifact Details
Artifact
Layout (Printer matter)
Date Made
1922
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.503
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Illustration board
Ink
Pencil (Marking material)
Technique
Lettering (Processes)
Handwriting
Mounting
Color
Black-and-white (Colors)
Dimensions
Height: 13.375 in
Width: 16.625 in
Inscriptions
various artists notes, marks, and measurements in margins
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