Crate Label, "Thorobreds Brand California Fruits," 1940-1950
THF293967 / Crate Label, "Thorobreds Brand California Fruits," 1940-1950
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Artifact Overview
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Thorobreds Brand Fruits, were created to attract grocers purchasing goods from wholesale markets.
Artifact Details
Artifact
Crate label
Date Made
1940-1950
Creators
Place of Creation
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.94
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Blue
Light blue
Multicolored
Red
Yellow green
Dimensions
Height: 4 in
Width: 13 in
Keywords |
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