Advertising Layout for Heinz "Ready to Serve" Macaroni and Spaghetti, 1920-1930

01

Artifact Overview

The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising text layout represents one of the steps in the marketing process where font, size, and arrangement are all considered before the final advertisement is created.

Artifact Details

Artifact

Layout (Printer matter)

Date Made

1920-1930

Location

By Request in the Benson Ford Research Center

Object ID

53.41.561

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Illustration board
Ink
Pencil (Marking material)

Technique

Lettering (Processes)
Handwriting

Color

Black-and-white (Colors)

Dimensions

Height: 16.75 in
Width: 12 in

Inscriptions

various artist notes, marks, and measurements in margins.
Advertising Layout for Heinz "Ready to Serve" Macaroni and Spaghetti, 1920-1930