E. J. Smith Grocery Store Display of Heinz Products, Toledo, Ohio, circa 1930
THF291704 / E. J. Smith Grocery Store Display of Heinz Products, Toledo, Ohio, circa 1930
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Artifact Overview
Heinz developed a strong corporate image and aggressively kept the company name and trademark in front of the public. The company's sales force was trained to draw attention to the product line through in-store promotions and consumer taste tests. This photograph shows an elaborate display and a table stocked with a number of Heinz products for customers to try.
Artifact Details
Artifact
Photographic print
Subject Date
circa 1930
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.231
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Linen (Material)
Paper (Fiber product)
Technique
Gelatin silver process
Mounting
Color
Sepia (Color)
Dimensions
Height: 7.75 in
Width: 10.25 in
Inscriptions
written on back: E.J. SMITH-918 STARR AVE-TOLEDO OHIO. / COST OF PICTURE-$3.00. / [Arithmetic computes the total number of packages sold (3440) and the value($667.25)] / SOLD BY DEMONSTRATOR MISS STRAIL / and by C.P.W.- SALESMAN RODENHAUSER. / $590.34 VALUE OF GOODS SOLD MERCHANT FOR SALE.
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