Drawing of Heinz Rice Flakes Cereal Box, August 2, 1930
01
Artifact Overview
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.
Artifact Details
Artifact
Design drawing
Date Made
02 August 1930
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.447
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Drawing board
Pen and Ink
Wash (Material)
Technique
Drawing (Image-making)
Color
Blue
Black-and-white (Colors)
Dimensions
Height: 11.625 in
Width: 10.125 in
Inscriptions
written on front (various edit comments):
tint side of box with tint #3 / 55 screen / leave guide line on plate / tint top of box with tint #6 / 55 screen / leave guide line on plate / 1 1/8 " / Job 13748 / Country [?] Adv. series / [?] 1930 / Ben Day bins plate 55 screen / Plate noon / industry / 8/2/30 / [?]
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