Ford Times Cover, March 1917
01
Artifact Overview
Norval Hawkins, the sales manager for Ford Motor Company, developed the idea for a company magazine, Ford Times. Hawkins filled the magazine with information ranging from production methods and testimonials to Ford race victories. Always lively and well illustrated, Ford Times boosted morale at the agencies and branches while serving as another advertising medium.
Artifact Details
Artifact
Photographic print
Subject Date
March 1917
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
P.O.8008
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Resin-coated paper
Technique
Chromogenic processes
Color
Multicolored
Dimensions
Height: 8 in
Width: 10 in
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Related Content
Set
Lesson: Social Change - Mass Advertising -1920s
- 13 Artifacts
The River Rouge complex took raw materials, like iron ore, and converted them to refined materials for the creation of new automobiles. Ford strategically positioned the Rouge plant near the river to receive raw materials by boat, and it used the complex's railroad network to distribute them to the proper buildings for refinement. This strategy made Ford Motor Company more efficient and allowed for financial growth.