Advertising Layout, Heinz "57" in a Mountain Landscape
01
Artifact Overview
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
Artifact Details
Artifact
Illustration (Layout feature)
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.1459
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Card stock
Paper (Fiber product)
Technique
Gelatin silver process
Overpainting (Technique)
Color
Sepia (Color)
Dimensions
Height: 17 in (including mount)
Width: 13 in (including mount)
Height: 7 in (photo)
Width: 9.5 in (photo)
Inscriptions
Heinz "57" branding is overpainted onto landscape image.
Various artist notes and measurements are in the margins.
written on back:
Rejected Sketch
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