Mercer Radiator Emblem, circa 1920
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Artifact Overview
This simple shield-shaped emblem could be found on vehicles produced by the Mercer Automobile Company. The Kuser and Roebling families established the company in 1909 and named it for Mercer County, New Jersey, where the cars were made. The company faltered financially after an attempted expansion following World War I. Mercer produced its last vehicle in 1925.
Artifact Details
Artifact
Radiator emblem
Date Made
circa 1920
Place of Creation
Creator Notes
Made for Mercer Motors Company, Trenton, New Jersey by the D. L. Auld Company in Columbus, Ohio.
Location
at Henry Ford Museum in Driving America
Object ID
86.129.122
Credit
From the Collections of The Henry Ford.
Material
Metal
Enamel (Fused coating)
Technique
Cloisonne
Die casting
Color
White (Color)
Blue
Bronze (Color)
Dimensions
Height: 1.875 in
Width: 1.813 in
Thickness: 0.04 in
Inscriptions
On front: MERCER
On verso: MANF'D BY / THE D. L. AULD CO / COLUMBUS O
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