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- "La-Z-Boy Reclina-Rocker" Advertising Brochure, 1961-1970 -
- 1961-1970
- Collections - Artifact
"La-Z-Boy Reclina-Rocker" Advertising Brochure, 1961-1970
- La-Z-Boy Chair Company Sales Model "Reclina Rocker" Chair, 1961 - The first to combine a built-in ottoman with a rocking feature, this model dramatically increased La-Z-Boy's sales in the early 1960s. Middle class Americans eagerly adopted the chair for use in dens, family and living rooms. This chair served as William M. Clary's La-Z-Boy salesman sample, traveling the country from dealer to dealer.
- 1961
- Collections - Artifact
La-Z-Boy Chair Company Sales Model "Reclina Rocker" Chair, 1961
The first to combine a built-in ottoman with a rocking feature, this model dramatically increased La-Z-Boy's sales in the early 1960s. Middle class Americans eagerly adopted the chair for use in dens, family and living rooms. This chair served as William M. Clary's La-Z-Boy salesman sample, traveling the country from dealer to dealer.
- La-Z-Boy Reclina-Rocker Advertising Poster for Father's Day Sale, 1975 -
- 1975
- Collections - Artifact
La-Z-Boy Reclina-Rocker Advertising Poster for Father's Day Sale, 1975
- La-Z-Boy Reclina-Rocker Advertisement in Better Homes and Gardens Magazine, April 1968 - La-Z-Boy hired illustrators to depict scenes of domestic bliss to promote their brand. This ad from the 1960s shows dad after a hard day's work sinking into the "glove-soft vinyl that complements the inimitable relaxing comfort of this La-Z-Boy Reclina-Rocker." And according to the late-1960s ad copy, moms liked it too -- not for the comfort, she's "more interested in the attractive style."
- April 01, 1968
- Collections - Artifact
La-Z-Boy Reclina-Rocker Advertisement in Better Homes and Gardens Magazine, April 1968
La-Z-Boy hired illustrators to depict scenes of domestic bliss to promote their brand. This ad from the 1960s shows dad after a hard day's work sinking into the "glove-soft vinyl that complements the inimitable relaxing comfort of this La-Z-Boy Reclina-Rocker." And according to the late-1960s ad copy, moms liked it too -- not for the comfort, she's "more interested in the attractive style."
- Technological Innovations at La-Z-Boy - In 1927, Edwin Shoemaker and Edward Knabusch -- cousins with a shared interest in building things -- founded a furniture-making business. Their ambition to create new products (and to improve upon existing ones) became a defining characteristic of the company. This group of artifacts represents La-Z-Boy's history of innovation motivated by consumers' ever-changing tastes and demands.
- February 07, 2019
- Collections - Set
Technological Innovations at La-Z-Boy
In 1927, Edwin Shoemaker and Edward Knabusch -- cousins with a shared interest in building things -- founded a furniture-making business. Their ambition to create new products (and to improve upon existing ones) became a defining characteristic of the company. This group of artifacts represents La-Z-Boy's history of innovation motivated by consumers' ever-changing tastes and demands.
- Marketing La-Z-Boy - La-Z-Boy co-founder Edward Knabusch concentrated his attention on marketing, through both traditional media and his unique approaches. Though the message evolved, advertising remained a central focus throughout the company’s history. These artifacts represent a range of La-Z-Boy's marketing strategies, including showroom displays, advertisements, and special promotions.
- February 07, 2019
- Collections - Set
Marketing La-Z-Boy
La-Z-Boy co-founder Edward Knabusch concentrated his attention on marketing, through both traditional media and his unique approaches. Though the message evolved, advertising remained a central focus throughout the company’s history. These artifacts represent a range of La-Z-Boy's marketing strategies, including showroom displays, advertisements, and special promotions.
- "La-Z-Teddy," Promotional La-Z-Boy Teddy Bear, 1978 -
- 1978
- Collections - Artifact
"La-Z-Teddy," Promotional La-Z-Boy Teddy Bear, 1978
- La-Z-Boy Showroom, 1952 - La-Z-Boy furniture showrooms featured artful displays that presented a variety of styles and fabrics available for reclining chairs--the core of the business. Signage and displays emphasized comfort and style, inviting customers to sit down and test the chairs for themselves.
- 1952
- Collections - Artifact
La-Z-Boy Showroom, 1952
La-Z-Boy furniture showrooms featured artful displays that presented a variety of styles and fabrics available for reclining chairs--the core of the business. Signage and displays emphasized comfort and style, inviting customers to sit down and test the chairs for themselves.
- La-Z-Boy Advertising Sign, 2005 -
- 2005
- Collections - Artifact
La-Z-Boy Advertising Sign, 2005
- Small "La-Z-Teddy," Promotional La-Z-Boy Teddy Bear, 1979 -
- 1979
- Collections - Artifact
Small "La-Z-Teddy," Promotional La-Z-Boy Teddy Bear, 1979