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- "Style, Character, Color, and Performance Full of Life and Snap" Chevrolet Advertisement, 1926 -
- November 01, 1926
- Collections - Artifact
"Style, Character, Color, and Performance Full of Life and Snap" Chevrolet Advertisement, 1926
- 1928 Chevrolet Advertisement, "Colorful and Youthful!" - Chevrolet was "colorful and youthful" for 1928, with a bigger body on a wheelbase that grew four inches from the previous model year. Two-door roadsters, like the one shown in this ad, started at $495, while four-door sedans started at $675. Chevrolet built 1.2 million cars in 1928.
- June 30, 1928
- Collections - Artifact
1928 Chevrolet Advertisement, "Colorful and Youthful!"
Chevrolet was "colorful and youthful" for 1928, with a bigger body on a wheelbase that grew four inches from the previous model year. Two-door roadsters, like the one shown in this ad, started at $495, while four-door sedans started at $675. Chevrolet built 1.2 million cars in 1928.
- 1959 Chevrolet Brochure, "Chevrolet '59" - Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- 1959
- Collections - Artifact
1959 Chevrolet Brochure, "Chevrolet '59"
Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- Chevrolet Promotional Thimble, circa 1950 - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Chevrolet used this ca. 1950 thimble giveaway to tout its popular vehicles and for being a sales leader for 18 years.
- circa 1950
- Collections - Artifact
Chevrolet Promotional Thimble, circa 1950
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Chevrolet used this ca. 1950 thimble giveaway to tout its popular vehicles and for being a sales leader for 18 years.
- 1955 Chevrolet Corvette Roadster - Corvettes became the iconic American sports car -- but not right away. Sports cars are automobiles reduced to their essence -- a motor, two seats, a simple body, and a powerful emotional appeal. The first Corvettes, with six-cylinder engines and automatic transmissions, promised more than they delivered. But when a 195-horsepower V-8 arrived in 1955, the Corvette's go finally matched its show.
- 1955
- Collections - Artifact
1955 Chevrolet Corvette Roadster
Corvettes became the iconic American sports car -- but not right away. Sports cars are automobiles reduced to their essence -- a motor, two seats, a simple body, and a powerful emotional appeal. The first Corvettes, with six-cylinder engines and automatic transmissions, promised more than they delivered. But when a 195-horsepower V-8 arrived in 1955, the Corvette's go finally matched its show.
- Chevrolet Advertisement, "Finest Quality Sedan at Low Cost," 1925 - In 1925, Ford Motor Company controlled over half of the entire U.S. car market and sold their Model T four door sedan for the low price of $660. In order to compete, Chevrolet released advertisements, like this one targeted at mothers and families, highlighting Chevy's quality construction, stylish two-tone paint, nickel-plated radiator, and disk wheels.
- October 01, 1925
- Collections - Artifact
Chevrolet Advertisement, "Finest Quality Sedan at Low Cost," 1925
In 1925, Ford Motor Company controlled over half of the entire U.S. car market and sold their Model T four door sedan for the low price of $660. In order to compete, Chevrolet released advertisements, like this one targeted at mothers and families, highlighting Chevy's quality construction, stylish two-tone paint, nickel-plated radiator, and disk wheels.
- 1955 Chevrolet Advertisement, "Chevrolet's Red-Hot Hill Flatteners!" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955
- Collections - Artifact
1955 Chevrolet Advertisement, "Chevrolet's Red-Hot Hill Flatteners!"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1956 Chevrolet Bel Air Advertisement, "Man, that Chevy's Really Got It!" - This ad associated the '56 Chevy with youth, appealing not only to the young but also to those wanting to appear young.
- 1956
- Collections - Artifact
1956 Chevrolet Bel Air Advertisement, "Man, that Chevy's Really Got It!"
This ad associated the '56 Chevy with youth, appealing not only to the young but also to those wanting to appear young.
- 1955 Chevrolet Ad, "Low...and behold! A New Concept of Low-Cost Motoring" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- November 01, 1954
- Collections - Artifact
1955 Chevrolet Ad, "Low...and behold! A New Concept of Low-Cost Motoring"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955 Chevrolet Corvette Ad, "You Can Still Buy Magic!" - Are you looking for a little magic? This 1955 <em>New Yorker</em> ad claimed that magic was available in the cockpit of a Chevrolet Corvette sports car. And the Corvette was magic. The car was a design departure from typical postwar General Motors vehicles. People loved the magic and the Corvette became a driving icon.
- 1955
- Collections - Artifact
1955 Chevrolet Corvette Ad, "You Can Still Buy Magic!"
Are you looking for a little magic? This 1955 New Yorker ad claimed that magic was available in the cockpit of a Chevrolet Corvette sports car. And the Corvette was magic. The car was a design departure from typical postwar General Motors vehicles. People loved the magic and the Corvette became a driving icon.