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- 1959 Chevrolet Brochure, "Chevrolet '59" - Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- 1959
- Collections - Artifact
1959 Chevrolet Brochure, "Chevrolet '59"
Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- 1955 Chevrolet Advertisement, "Chevrolet's Red-Hot Hill Flatteners!" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955
- Collections - Artifact
1955 Chevrolet Advertisement, "Chevrolet's Red-Hot Hill Flatteners!"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955 Chevrolet Brochure, "What's New in the New Chevrolet?" - This sales catalog for Chevrolet epitomized the style and color choices of mid-1950s American cars. Inside the catalog was a two-page spread that showed 14 new Chevrolet "glamorous" models -- including 5 different Bel Airs -- each with "exciting new 'show car' styling."
- 1955
- Collections - Artifact
1955 Chevrolet Brochure, "What's New in the New Chevrolet?"
This sales catalog for Chevrolet epitomized the style and color choices of mid-1950s American cars. Inside the catalog was a two-page spread that showed 14 new Chevrolet "glamorous" models -- including 5 different Bel Airs -- each with "exciting new 'show car' styling."
- 1956 Chevrolet Bel Air Advertisement, "Youth, Beauty, Chevrolet, Action!" - This ad associated the 1956 Chevrolet Bel Air convertible with youth, appealing not only to the young but also to those wanting to appear young.
- June 01, 1956
- Collections - Artifact
1956 Chevrolet Bel Air Advertisement, "Youth, Beauty, Chevrolet, Action!"
This ad associated the 1956 Chevrolet Bel Air convertible with youth, appealing not only to the young but also to those wanting to appear young.
- Chevrolet Camaro 2019 - Introduced for 1967, the Chevrolet Camaro was General Motors' first entry in the sporty "pony car" segment created by the Ford Mustang. Camaro was in its sixth styling generation by 2019. Updates for the model year included revised exterior and interior styling, new wheel designs, and improved driver-assist features.
- 2019
- Collections - Artifact
Chevrolet Camaro 2019
Introduced for 1967, the Chevrolet Camaro was General Motors' first entry in the sporty "pony car" segment created by the Ford Mustang. Camaro was in its sixth styling generation by 2019. Updates for the model year included revised exterior and interior styling, new wheel designs, and improved driver-assist features.
- Sales Brochure,"The Outstanding Chevrolet of Chevrolet History," 1929 - Chevrolet introduced its 1929 line of low-cost vehicles with its new six-cylinder engine in this catalog. The engine was a direct challenge to Ford's four-cylinder Model A. Drivers could now afford a powerful six-cylinder vehicle "in the price range of the four!"
- 1929
- Collections - Artifact
Sales Brochure,"The Outstanding Chevrolet of Chevrolet History," 1929
Chevrolet introduced its 1929 line of low-cost vehicles with its new six-cylinder engine in this catalog. The engine was a direct challenge to Ford's four-cylinder Model A. Drivers could now afford a powerful six-cylinder vehicle "in the price range of the four!"
- 1959 Chevrolet Colors - Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- 1959
- Collections - Artifact
1959 Chevrolet Colors
Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- 1923 Chevrolet Coupe - Chevrolet introduced an air-cooled engine in its 1923 model. The design placed copper fins around the four cylinders to draw away heat. Air-cooled engines were lighter and mechanically simpler than water-cooled powerplants. Unfortunately, flaws in Chevy's design led to overheating and poor performance. Chevrolet recalled and destroyed nearly all 759 of its air-cooled cars. This example is a rare survivor.
- 1923
- Collections - Artifact
1923 Chevrolet Coupe
Chevrolet introduced an air-cooled engine in its 1923 model. The design placed copper fins around the four cylinders to draw away heat. Air-cooled engines were lighter and mechanically simpler than water-cooled powerplants. Unfortunately, flaws in Chevy's design led to overheating and poor performance. Chevrolet recalled and destroyed nearly all 759 of its air-cooled cars. This example is a rare survivor.
- Chevrolet Hubcap, 1920-1925 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1920-1925
- Collections - Artifact
Chevrolet Hubcap, 1920-1925
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- Chevrolet Hubcap, 1920-1929 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1920-1929
- Collections - Artifact
Chevrolet Hubcap, 1920-1929
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.