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- Product Label, "Heinz's Keystone Ketchup," 1883 - The H.J. Heinz Company pioneered the concept of prepared and packaged foods and brand name identification. Attractive labels, such as this colorful design for "Heinz's Keystone Ketchup," helped catch the attention of potential customers--hopefully encouraging them to purchase Heinz products rather than those of a competitor.
- 1883
- Collections - Artifact
Product Label, "Heinz's Keystone Ketchup," 1883
The H.J. Heinz Company pioneered the concept of prepared and packaged foods and brand name identification. Attractive labels, such as this colorful design for "Heinz's Keystone Ketchup," helped catch the attention of potential customers--hopefully encouraging them to purchase Heinz products rather than those of a competitor.
- Heinz's Pineapple Preserves Crock, 1890-1920 - H.J. Heinz entered the processed food industry in 1869 when he began selling horseradish out of his family home. Upon achieving success his product line quickly expanded to include other products such as pickled foods, condiments, and preserves. Of his many varieties several were preserves, which were sold in jars or crocks like the one seen here.
- 1890-1920
- Collections - Artifact
Heinz's Pineapple Preserves Crock, 1890-1920
H.J. Heinz entered the processed food industry in 1869 when he began selling horseradish out of his family home. Upon achieving success his product line quickly expanded to include other products such as pickled foods, condiments, and preserves. Of his many varieties several were preserves, which were sold in jars or crocks like the one seen here.
- Streetcar Advertising Poster for Heinz Seasonable Table Delicacies, circa 1900 - Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This poster advertised Heinz Seasonable Table Delicacies to passengers riding a streetcar.
- circa 1900
- Collections - Artifact
Streetcar Advertising Poster for Heinz Seasonable Table Delicacies, circa 1900
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This poster advertised Heinz Seasonable Table Delicacies to passengers riding a streetcar.
- Streetcar Advertising Poster for Heinz Prepared Mustard, circa 1925 - Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Prepared Mustard to passengers riding in a streetcar.
- circa 1925
- Collections - Artifact
Streetcar Advertising Poster for Heinz Prepared Mustard, circa 1925
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Prepared Mustard to passengers riding in a streetcar.
- Advertising Proof, Logo for Heinz Baked Beans with Tomato Sauce, 1895-1910 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings and illustrations were created for use in advertising and in publications. This advertising proof is from a wood engraving.
- 1895-1910
- Collections - Artifact
Advertising Proof, Logo for Heinz Baked Beans with Tomato Sauce, 1895-1910
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings and illustrations were created for use in advertising and in publications. This advertising proof is from a wood engraving.
- Workers Harvesting Tomatoes at a Heinz Tomato Farm, 1908 - Entrepreneur H.J. Heinz recognized that producing the highest quality products began with where the ingredients were grown and how they were harvested. He took great care in managing every aspect of the process to ensure the best ingredients for his line of pickled foods, preserves, and condiments. This photograph shows one step in the tomato harvesting process.
- 1908
- Collections - Artifact
Workers Harvesting Tomatoes at a Heinz Tomato Farm, 1908
Entrepreneur H.J. Heinz recognized that producing the highest quality products began with where the ingredients were grown and how they were harvested. He took great care in managing every aspect of the process to ensure the best ingredients for his line of pickled foods, preserves, and condiments. This photograph shows one step in the tomato harvesting process.
- Heinz Charm Bracelet, circa 1940 - The pickle charm, introduced in the 1890s, was H.J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. At the 1939-1940 New York World's Fair, charms, including the various canned goods seen here, were introduced as giveaways to adorn pickle pins and bracelets.
- circa 1940
- Collections - Artifact
Heinz Charm Bracelet, circa 1940
The pickle charm, introduced in the 1890s, was H.J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. At the 1939-1940 New York World's Fair, charms, including the various canned goods seen here, were introduced as giveaways to adorn pickle pins and bracelets.
- Heinz Pickle Pin "Heinz Strained Foods," 1939-1940 - The pickle charm, introduced in the 1890s, was H.J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. At the 1939-1940 New York World's Fair, charms of other products, like the Heinz Strained Foods can seen here, were introduced as giveaways to adorn pickle pins and bracelets.
- 1939-1940
- Collections - Artifact
Heinz Pickle Pin "Heinz Strained Foods," 1939-1940
The pickle charm, introduced in the 1890s, was H.J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. At the 1939-1940 New York World's Fair, charms of other products, like the Heinz Strained Foods can seen here, were introduced as giveaways to adorn pickle pins and bracelets.
- Heinz Ocean Pier, Atlantic City, New Jersey, circa 1910 - The Heinz Ocean Pier, opened 1898, was the Heinz Company's costliest and most ambitious venture. It is here that the "57 Varieties" slogan became synonymous with the company. Open year-round, the Pier included product displays, free samples, slide lectures of the company's Pittsburgh plant, an impressive art collection, and free pickle pins. A hurricane destroyed the building in 1944.
- circa 1910
- Collections - Artifact
Heinz Ocean Pier, Atlantic City, New Jersey, circa 1910
The Heinz Ocean Pier, opened 1898, was the Heinz Company's costliest and most ambitious venture. It is here that the "57 Varieties" slogan became synonymous with the company. Open year-round, the Pier included product displays, free samples, slide lectures of the company's Pittsburgh plant, an impressive art collection, and free pickle pins. A hurricane destroyed the building in 1944.
- Sales Catalog of the H. J. Heinz Company and Products, Pittsburgh, Pennsylvania, circa 1910 - With humble beginnings exclusively selling horseradish in 1869, H.J. Heinz continued to expand his product line to build the "House of Heinz" and become a leader in the manufactured food industry. This sales catalog highlights the manufacturing process and provides photographs of the factories, branch houses, and employees. It also contains information and photographs of each of the "57 Varieties" of Heinz products.
- 1910
- Collections - Artifact
Sales Catalog of the H. J. Heinz Company and Products, Pittsburgh, Pennsylvania, circa 1910
With humble beginnings exclusively selling horseradish in 1869, H.J. Heinz continued to expand his product line to build the "House of Heinz" and become a leader in the manufactured food industry. This sales catalog highlights the manufacturing process and provides photographs of the factories, branch houses, and employees. It also contains information and photographs of each of the "57 Varieties" of Heinz products.