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- Heinz "57 Varieties" Pickle Tank Car, 1905-1910 - Before the Heinz name was synonymous with ketchup, the H.J. Heinz Company was famous for its pickles. In order to transport its pickles more efficiently from salting houses to factories, the H.J. Heinz Company invented and patented its special pickle tank car. Shipping pickles in this method, as opposed to barrels, ensured that the pickles arrived in better condition and provided additional advertising opportunities.
- 1905-1910
- Collections - Artifact
Heinz "57 Varieties" Pickle Tank Car, 1905-1910
Before the Heinz name was synonymous with ketchup, the H.J. Heinz Company was famous for its pickles. In order to transport its pickles more efficiently from salting houses to factories, the H.J. Heinz Company invented and patented its special pickle tank car. Shipping pickles in this method, as opposed to barrels, ensured that the pickles arrived in better condition and provided additional advertising opportunities.
- Advertising Layout, Heinz "57" in a Mountain Landscape - The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
- Collections - Artifact
Advertising Layout, Heinz "57" in a Mountain Landscape
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
- Heinz Blue Ribbon Team with "57 Varieties" Wagon, H. J. Heinz Company - Before the 1920s, the H.J. Heinz Company transported their goods by rail and horse-drawn wagons. Heinz's horse teams consisted of all-black horses except for its "Blue Ribbon Team"--a three-horse hitch with two black horses and a gray horse in the middle. This photograph used for advertisements and publications shows the Blue Ribbon Team.
- 1910-1913
- Collections - Artifact
Heinz Blue Ribbon Team with "57 Varieties" Wagon, H. J. Heinz Company
Before the 1920s, the H.J. Heinz Company transported their goods by rail and horse-drawn wagons. Heinz's horse teams consisted of all-black horses except for its "Blue Ribbon Team"--a three-horse hitch with two black horses and a gray horse in the middle. This photograph used for advertisements and publications shows the Blue Ribbon Team.
- Advertising Layout for Heinz "57" Logo, 1920-1930 - The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
- 1920-1930
- Collections - Artifact
Advertising Layout for Heinz "57" Logo, 1920-1930
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
- Advertising Layout for Heinz "57" Varieties, circa 1925 - The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.
- circa 1925
- Collections - Artifact
Advertising Layout for Heinz "57" Varieties, circa 1925
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.
- Illustration of the Heinz Company "57" Logo for Heinz's "Spice of Life" Booklet, 1915-1925 - The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final product is created. This illustration was used in the H.J. Heinz Company publication, "The Spice of Life."
- 1915-1925
- Collections - Artifact
Illustration of the Heinz Company "57" Logo for Heinz's "Spice of Life" Booklet, 1915-1925
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final product is created. This illustration was used in the H.J. Heinz Company publication, "The Spice of Life."
- Store Window Advertising Poster, "Heinz 57 Varieties," circa 1895 - Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This poster advertised Heinz's "57 Varieties" in a storefront window.
- circa 1895
- Collections - Artifact
Store Window Advertising Poster, "Heinz 57 Varieties," circa 1895
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This poster advertised Heinz's "57 Varieties" in a storefront window.
- Advertising Layout with Heinz Pickle and "57" Logo, 1922 - The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
- 1922
- Collections - Artifact
Advertising Layout with Heinz Pickle and "57" Logo, 1922
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
- Heinz Trade Catalog, "Quelques-unes des 57 Varietes," 1920 - H.J. Heinz entered his first partnership in 1869, exclusively selling horseradish out of his family home. By the turn of the century, the Heinz brand was a household name. A prolific promotor, Heinz utilized many advertising techniques to reach consumers in stores, at home, and everywhere in between -- even to his international audiences. This trade catalog was published in French to cater to the Canadian market.
- 1920
- Collections - Artifact
Heinz Trade Catalog, "Quelques-unes des 57 Varietes," 1920
H.J. Heinz entered his first partnership in 1869, exclusively selling horseradish out of his family home. By the turn of the century, the Heinz brand was a household name. A prolific promotor, Heinz utilized many advertising techniques to reach consumers in stores, at home, and everywhere in between -- even to his international audiences. This trade catalog was published in French to cater to the Canadian market.
- Official "Pickle" and "57" of H. J. Heinz Company, 1923 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. By 1900, Heinz had created a strong brand identity and became a household name. The signature pickle seen here is the iconic advertising symbol of the Heinz brand.
- 1923
- Collections - Artifact
Official "Pickle" and "57" of H. J. Heinz Company, 1923
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. By 1900, Heinz had created a strong brand identity and became a household name. The signature pickle seen here is the iconic advertising symbol of the Heinz brand.