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- Official "Pickle" and "57" of H. J. Heinz Company, 1923 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. By 1900, Heinz had created a strong brand identity and became a household name. The signature pickle seen here is the iconic advertising symbol of the Heinz brand.
- 1923
- Collections - Artifact
Official "Pickle" and "57" of H. J. Heinz Company, 1923
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. By 1900, Heinz had created a strong brand identity and became a household name. The signature pickle seen here is the iconic advertising symbol of the Heinz brand.
- Streetcar Advertising Poster for Heinz Prepared Mustard, circa 1925 - Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Prepared Mustard to passengers riding in a streetcar.
- circa 1925
- Collections - Artifact
Streetcar Advertising Poster for Heinz Prepared Mustard, circa 1925
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Prepared Mustard to passengers riding in a streetcar.
- Advertising Layout, Heinz "57" in a Mountain Landscape - The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
- Collections - Artifact
Advertising Layout, Heinz "57" in a Mountain Landscape
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
- Heinz Pickle Charm, 1893-1910 - H. J. Heinz found creative ways to promote his pickled foods and condiments. His most successful promotion was the pickle charm, which debuted at the 1893 World's Columbian Exposition in Chicago. The charm, which later evolved into a lapel pin, reflected Heinz's belief that consumers were the best promoters. It was common to see people wearing their Heinz souvenirs and giveaways in public.
- 1893-1910
- Collections - Artifact
Heinz Pickle Charm, 1893-1910
H. J. Heinz found creative ways to promote his pickled foods and condiments. His most successful promotion was the pickle charm, which debuted at the 1893 World's Columbian Exposition in Chicago. The charm, which later evolved into a lapel pin, reflected Heinz's belief that consumers were the best promoters. It was common to see people wearing their Heinz souvenirs and giveaways in public.
- "Home of the 57," circa 1910 - The H.J. Heinz Company was one of the first in the manufactured food industry to open its factory for public tours. This pamphlet from 1910 is essentially a written version of the tour, meant for those who were unable to experience it first-hand. The pamphlet provides a brief company history and includes photographs and descriptions of the kitchens, all manufacturing departments, and special employee areas.
- circa 1910
- Collections - Artifact
"Home of the 57," circa 1910
The H.J. Heinz Company was one of the first in the manufactured food industry to open its factory for public tours. This pamphlet from 1910 is essentially a written version of the tour, meant for those who were unable to experience it first-hand. The pamphlet provides a brief company history and includes photographs and descriptions of the kitchens, all manufacturing departments, and special employee areas.
- Heinz Blue Ribbon Team with "57 Varieties" Wagon, H. J. Heinz Company - Before the 1920s, the H.J. Heinz Company transported their goods by rail and horse-drawn wagons. Heinz's horse teams consisted of all-black horses except for its "Blue Ribbon Team"--a three-horse hitch with two black horses and a gray horse in the middle. This photograph used for advertisements and publications shows the Blue Ribbon Team.
- 1910-1913
- Collections - Artifact
Heinz Blue Ribbon Team with "57 Varieties" Wagon, H. J. Heinz Company
Before the 1920s, the H.J. Heinz Company transported their goods by rail and horse-drawn wagons. Heinz's horse teams consisted of all-black horses except for its "Blue Ribbon Team"--a three-horse hitch with two black horses and a gray horse in the middle. This photograph used for advertisements and publications shows the Blue Ribbon Team.
- Advertising Layout for Heinz "57" Logo, 1920-1930 - The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
- 1920-1930
- Collections - Artifact
Advertising Layout for Heinz "57" Logo, 1920-1930
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
- "57: The Story of the House of Heinz," London, England, circa 1932 - H.J. Heinz built his business from the ground up, skillfully employing his principles and ideals to create one of the most successful companies in the manufactured food industry. This booklet, printed for British audiences, highlights the H.J. Heinz Company's history -- and its history of factories in Great Britain -- with an emphasis on the company's pure and clean practices.
- circa 1932
- Collections - Artifact
"57: The Story of the House of Heinz," London, England, circa 1932
H.J. Heinz built his business from the ground up, skillfully employing his principles and ideals to create one of the most successful companies in the manufactured food industry. This booklet, printed for British audiences, highlights the H.J. Heinz Company's history -- and its history of factories in Great Britain -- with an emphasis on the company's pure and clean practices.
- Heinz: 57 Varieties and then some! -
- September 02, 2014
- Collections - Set
Heinz: 57 Varieties and then some!
- Advertising Layout for Heinz "57" Varieties, circa 1925 - The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.
- circa 1925
- Collections - Artifact
Advertising Layout for Heinz "57" Varieties, circa 1925
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.