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- Crate Label, "C.F.C.A. Brand Sliced Yellow Cling Peaches," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for C.F.C.A. Brand Sliced Yellow Cling Peaches, were created to attract grocers purchasing goods from wholesale markets.
- 1920-1930
- Collections - Artifact
Crate Label, "C.F.C.A. Brand Sliced Yellow Cling Peaches," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for C.F.C.A. Brand Sliced Yellow Cling Peaches, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Atlas Brand Blackberries," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.
- 1920-1930
- Collections - Artifact
Crate Label, "Atlas Brand Blackberries," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Today's Brand California Muscat Grapes," 1920-1940 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Today's Brand California Muscat Grapes, were created to attract grocers purchasing goods from wholesale markets.
- 1920-1940
- Collections - Artifact
Crate Label, "Today's Brand California Muscat Grapes," 1920-1940
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Today's Brand California Muscat Grapes, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "J.K. Brand Zinfandel Grapes," circa 1940 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for J.K. Brand Zinfandel Grapes, were created to attract grocers purchasing goods from wholesale markets.
- circa 1940
- Collections - Artifact
Crate Label, "J.K. Brand Zinfandel Grapes," circa 1940
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for J.K. Brand Zinfandel Grapes, were created to attract grocers purchasing goods from wholesale markets.
- Workers at L. L. Lyon & Sons Fruit Growers & Packers, Redlands, California, circa 1900 - For nearly thirty years, 1895 to 1924, the Detroit Publishing Company was one of the major image publishers in the world. The company had a wide-ranging stock of original photographs, including many scenes from across North America. Here, workers in California pack lemons and oranges for shipping.
- circa 1900
- Collections - Artifact
Workers at L. L. Lyon & Sons Fruit Growers & Packers, Redlands, California, circa 1900
For nearly thirty years, 1895 to 1924, the Detroit Publishing Company was one of the major image publishers in the world. The company had a wide-ranging stock of original photographs, including many scenes from across North America. Here, workers in California pack lemons and oranges for shipping.
- Crate Label, "Richmond Hill Brand Iceberg Lettuce," 1927-1947 -
- 1927-1947
- Collections - Artifact
Crate Label, "Richmond Hill Brand Iceberg Lettuce," 1927-1947
- Crate Label, "Rosy Brand California Fruits," circa 1950 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Rosy Brand Fruits, were created to attract grocers purchasing goods from wholesale markets.
- circa 1950
- Collections - Artifact
Crate Label, "Rosy Brand California Fruits," circa 1950
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Rosy Brand Fruits, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Blewett Pass Brand Apples," 1945-1960 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Blewett Pass Brand Apples, were created to attract grocers purchasing goods from wholesale markets.
- 1945-1960
- Collections - Artifact
Crate Label, "Blewett Pass Brand Apples," 1945-1960
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Blewett Pass Brand Apples, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Small Black Brand Zinfandel Grapes," circa 1940 - Lithographers created colorful, eye-catching labels to help sell products. Designs often featured popular themes or motifs; some also reflected the prejudices of the time. This mid-20th-century label depicts a small black child with pronounced red lips -- a pernicious and persistent stereotype. These images dehumanized African Americans and affirmed the discriminatory biases many white Americans held.
- circa 1940
- Collections - Artifact
Crate Label, "Small Black Brand Zinfandel Grapes," circa 1940
Lithographers created colorful, eye-catching labels to help sell products. Designs often featured popular themes or motifs; some also reflected the prejudices of the time. This mid-20th-century label depicts a small black child with pronounced red lips -- a pernicious and persistent stereotype. These images dehumanized African Americans and affirmed the discriminatory biases many white Americans held.
- Crate Label, "Victor Vineyard Brand Tokay Grapes," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Victor Vineyard Brand Tokay Grapes, were created to attract grocers purchasing goods from wholesale markets.
- 1920-1930
- Collections - Artifact
Crate Label, "Victor Vineyard Brand Tokay Grapes," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Victor Vineyard Brand Tokay Grapes, were created to attract grocers purchasing goods from wholesale markets.