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- Crate Label, "J.K. Brand Zinfandel Grapes," circa 1940 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for J.K. Brand Zinfandel Grapes, were created to attract grocers purchasing goods from wholesale markets.
- circa 1940
- Collections - Artifact
Crate Label, "J.K. Brand Zinfandel Grapes," circa 1940
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for J.K. Brand Zinfandel Grapes, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "C.F.C.A. Brand Sliced Yellow Cling Peaches," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for C.F.C.A. Brand Sliced Yellow Cling Peaches, were created to attract grocers purchasing goods from wholesale markets.
- 1920-1930
- Collections - Artifact
Crate Label, "C.F.C.A. Brand Sliced Yellow Cling Peaches," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for C.F.C.A. Brand Sliced Yellow Cling Peaches, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Atlas Brand Blackberries," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.
- 1920-1930
- Collections - Artifact
Crate Label, "Atlas Brand Blackberries," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Today's Brand California Muscat Grapes," 1920-1940 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Today's Brand California Muscat Grapes, were created to attract grocers purchasing goods from wholesale markets.
- 1920-1940
- Collections - Artifact
Crate Label, "Today's Brand California Muscat Grapes," 1920-1940
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Today's Brand California Muscat Grapes, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Richmond Hill Brand Iceberg Lettuce," 1927-1947 -
- 1927-1947
- Collections - Artifact
Crate Label, "Richmond Hill Brand Iceberg Lettuce," 1927-1947
- Crate Label, "Richmond Hill Brand Iceberg Lettuce," 1927-1947 -
- 1927-1947
- Collections - Artifact
Crate Label, "Richmond Hill Brand Iceberg Lettuce," 1927-1947
- Crate Label, "Rayo Brand Ribier Grapes," 1925 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Rayo Brand Ribier Grapes, were created to attract grocers purchasing goods from wholesale markets.
- 1925
- Collections - Artifact
Crate Label, "Rayo Brand Ribier Grapes," 1925
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Rayo Brand Ribier Grapes, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Victor Vineyard Brand Tokay Grapes," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Victor Vineyard Brand Tokay Grapes, were created to attract grocers purchasing goods from wholesale markets.
- 1920-1930
- Collections - Artifact
Crate Label, "Victor Vineyard Brand Tokay Grapes," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Victor Vineyard Brand Tokay Grapes, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Stafford's Blacks Brand Grapes," circa 1930 - Lithographers created colorful, eye-catching labels to help sell products. Designs often featured popular themes or motifs; some also reflected the prejudices of the time. Illustrators often depicted African-Americans in comical situations -- like this boy wearing a colander as a hat. These images dehumanized African Americans and affirmed the discriminatory biases many white Americans held.
- circa 1930
- Collections - Artifact
Crate Label, "Stafford's Blacks Brand Grapes," circa 1930
Lithographers created colorful, eye-catching labels to help sell products. Designs often featured popular themes or motifs; some also reflected the prejudices of the time. Illustrators often depicted African-Americans in comical situations -- like this boy wearing a colander as a hat. These images dehumanized African Americans and affirmed the discriminatory biases many white Americans held.
- "Big City Brand Mountain Bartlett Pears," 1940-1950 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Big City Brand Mountain Bartlett Pears, were created to attract grocers purchasing goods from wholesale markets.
- 1940-1950
- Collections - Artifact
"Big City Brand Mountain Bartlett Pears," 1940-1950
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Big City Brand Mountain Bartlett Pears, were created to attract grocers purchasing goods from wholesale markets.