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- Sales Brochure, "Ford Motor Company Proudly Presents the Continental Mark II," 1955 - Designed in the tradition of the Lincoln Continentals of 1940-1948, the Continental Mark II debuted for 1956. This sales brochure emphasized the car's understated elegance and exclusive availability. But limited production plus a $10,000 price tag equaled disappointing sales. Production ended after the 1957 model year.
- 1955
- Collections - Artifact
Sales Brochure, "Ford Motor Company Proudly Presents the Continental Mark II," 1955
Designed in the tradition of the Lincoln Continentals of 1940-1948, the Continental Mark II debuted for 1956. This sales brochure emphasized the car's understated elegance and exclusive availability. But limited production plus a $10,000 price tag equaled disappointing sales. Production ended after the 1957 model year.
- 1956 Continental Mark II Dealer's "Specialized Selling" Book - Continental quality appealed to chauffeur and chauffeured alike in this New Yorker cartoon. It was reprinted in "Specialized Selling," a dealer's guide to the high-end market.
- 1956
- Collections - Artifact
1956 Continental Mark II Dealer's "Specialized Selling" Book
Continental quality appealed to chauffeur and chauffeured alike in this New Yorker cartoon. It was reprinted in "Specialized Selling," a dealer's guide to the high-end market.
- William Clay Ford with Continental Division Stylists and Continental Mark II Model, circa 1953 - William Clay Ford (1925-2014) was Henry Ford's grandson and the youngest of Edsel and Eleanor Clay Ford's four children. In 1952, William headed a group that designed an elegant new edition of the classic Lincoln Continental that had been developed under his father Edsel's direction. Here, William (right) inspects the progress of one of the full-sized clay models.
- circa 1953
- Collections - Artifact
William Clay Ford with Continental Division Stylists and Continental Mark II Model, circa 1953
William Clay Ford (1925-2014) was Henry Ford's grandson and the youngest of Edsel and Eleanor Clay Ford's four children. In 1952, William headed a group that designed an elegant new edition of the classic Lincoln Continental that had been developed under his father Edsel's direction. Here, William (right) inspects the progress of one of the full-sized clay models.
- 1956 Continental Mark II Advertisement, "An Experience Awaits You--The Excitement of Being Conservative" - Designed in the tradition of the Lincoln Continentals of 1940-1948, the Continental Mark II debuted for 1956. Advertisements celebrated the car's understated look, its responsive handling, and its high build quality. But the Mark II's $10,000 price tag was beyond the reach of most buyers. Production ended after the 1957 model year.
- December 01, 1955
- Collections - Artifact
1956 Continental Mark II Advertisement, "An Experience Awaits You--The Excitement of Being Conservative"
Designed in the tradition of the Lincoln Continentals of 1940-1948, the Continental Mark II debuted for 1956. Advertisements celebrated the car's understated look, its responsive handling, and its high build quality. But the Mark II's $10,000 price tag was beyond the reach of most buyers. Production ended after the 1957 model year.
- William Clay Ford with Continental Mark II, 1954 - William Clay Ford (1925-2014) was Henry Ford's grandson and the youngest of Edsel and Eleanor Clay Ford's four children. In 1952, William headed a group that designed an elegant new edition of the classic Lincoln Continental that had been developed under his father Edsel's direction. In this photograph, he is standing next to a black Continental Mark II automobile from 1956-1957.
- March 02, 1954
- Collections - Artifact
William Clay Ford with Continental Mark II, 1954
William Clay Ford (1925-2014) was Henry Ford's grandson and the youngest of Edsel and Eleanor Clay Ford's four children. In 1952, William headed a group that designed an elegant new edition of the classic Lincoln Continental that had been developed under his father Edsel's direction. In this photograph, he is standing next to a black Continental Mark II automobile from 1956-1957.
- William Clay Ford with Continental Division Chief Stylist and Continental Mark II Model, circa 1953 - William Clay Ford (1925-2014) was Henry Ford's grandson and the youngest of Edsel and Eleanor Clay Ford's four children. In 1952, William headed a group that designed an elegant new edition of the classic Lincoln Continental that had been developed under his father Edsel's direction. Here, William (left) and the Continental Division's chief stylist inspect one of the proposed design models.
- circa 1953
- Collections - Artifact
William Clay Ford with Continental Division Chief Stylist and Continental Mark II Model, circa 1953
William Clay Ford (1925-2014) was Henry Ford's grandson and the youngest of Edsel and Eleanor Clay Ford's four children. In 1952, William headed a group that designed an elegant new edition of the classic Lincoln Continental that had been developed under his father Edsel's direction. Here, William (left) and the Continental Division's chief stylist inspect one of the proposed design models.
- 1956 Continental Mark II Publicity Photograph and Press Release - Ford's Continental Division built its Mark II to the highest standards. Parts were checked and re-checked, components were tested and re-tested, and employees were encouraged to report even slight defects. High quality meant high cost -- the Mark II was nearly $10,000 when the most expensive Lincoln was less than $5,000. Production lasted only through the 1956 and 1957 model years.
- October 05, 1955
- Collections - Artifact
1956 Continental Mark II Publicity Photograph and Press Release
Ford's Continental Division built its Mark II to the highest standards. Parts were checked and re-checked, components were tested and re-tested, and employees were encouraged to report even slight defects. High quality meant high cost -- the Mark II was nearly $10,000 when the most expensive Lincoln was less than $5,000. Production lasted only through the 1956 and 1957 model years.
- 1956 Continental Mark II Publicity Photograph and Press Release - Ford's Continental Division built its Mark II to the highest standards. Parts were checked and re-checked, components were tested and re-tested, and employees were encouraged to report even slight defects. High quality meant high cost -- the Mark II was nearly $10,000 when the most expensive Lincoln was less than $5,000. Production lasted only through the 1956 and 1957 model years.
- October 05, 1955
- Collections - Artifact
1956 Continental Mark II Publicity Photograph and Press Release
Ford's Continental Division built its Mark II to the highest standards. Parts were checked and re-checked, components were tested and re-tested, and employees were encouraged to report even slight defects. High quality meant high cost -- the Mark II was nearly $10,000 when the most expensive Lincoln was less than $5,000. Production lasted only through the 1956 and 1957 model years.
- 1956 Continental Mark II Automobile - Ford's Continental Division built its Mark II to the highest standards. Parts were checked and re-checked, components were tested and re-tested, and employees were encouraged to report even slight defects. High quality meant high cost -- the Mark II was nearly $10,000 when the most expensive Lincoln was less than $5,000. Production lasted only through the 1956 and 1957 model years.
- 1955
- Collections - Artifact
1956 Continental Mark II Automobile
Ford's Continental Division built its Mark II to the highest standards. Parts were checked and re-checked, components were tested and re-tested, and employees were encouraged to report even slight defects. High quality meant high cost -- the Mark II was nearly $10,000 when the most expensive Lincoln was less than $5,000. Production lasted only through the 1956 and 1957 model years.
- Rear Deck, 1956 Continental Mark II Automobile - Ford's Continental Division built its Mark II to the highest standards. Parts were checked and re-checked, components were tested and re-tested, and employees were encouraged to report even slight defects. High quality meant high cost -- the Mark II was nearly $10,000 when the most expensive Lincoln was less than $5,000. Production lasted only through the 1956 and 1957 model years.
- 1955
- Collections - Artifact
Rear Deck, 1956 Continental Mark II Automobile
Ford's Continental Division built its Mark II to the highest standards. Parts were checked and re-checked, components were tested and re-tested, and employees were encouraged to report even slight defects. High quality meant high cost -- the Mark II was nearly $10,000 when the most expensive Lincoln was less than $5,000. Production lasted only through the 1956 and 1957 model years.