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- Floral City Furniture Company "Lazy Boy" Reclining Chair with Detachable Back and Seat, 1929 - This reclining chair was one of the first upholstered chairs produced by La-Z-Boy co-founders Edwin Shoemaker and Edward Knabusch. The earliest La-Z-Boys featured a patented reclining system and included a separate ottoman. Later technical refinements would produce a built-in footrest, eliminating the need for an ottoman and leading to the modern La-Z-Boy recliner.
- 1929
- Collections - Artifact
Floral City Furniture Company "Lazy Boy" Reclining Chair with Detachable Back and Seat, 1929
This reclining chair was one of the first upholstered chairs produced by La-Z-Boy co-founders Edwin Shoemaker and Edward Knabusch. The earliest La-Z-Boys featured a patented reclining system and included a separate ottoman. Later technical refinements would produce a built-in footrest, eliminating the need for an ottoman and leading to the modern La-Z-Boy recliner.
- La-Z-Boy Advertising Sign, 2005 -
- 2005
- Collections - Artifact
La-Z-Boy Advertising Sign, 2005
- Hallmark "Dad" Christmas Ornament, 1992 - Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- 1992
- Collections - Artifact
Hallmark "Dad" Christmas Ornament, 1992
Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- La-Z-Boy Advertising Poster for Naugahyde, 1955 - La-Z-Boy, the reclining chair company founded in the late 1920s by Edwin Shoemaker and Edward Knabusch, continued to innovate during the 1950s. In addition to its own innovations, La-Z-Boy incorporated those developed by others. This advertisement announced recliners upholstered in Naugahyde, a coated fabric created by the U.S. Rubber Company. Naugahyde was the quintessential home decor material of the 1950s and 1960s.
- May 03, 1955
- Collections - Artifact
La-Z-Boy Advertising Poster for Naugahyde, 1955
La-Z-Boy, the reclining chair company founded in the late 1920s by Edwin Shoemaker and Edward Knabusch, continued to innovate during the 1950s. In addition to its own innovations, La-Z-Boy incorporated those developed by others. This advertisement announced recliners upholstered in Naugahyde, a coated fabric created by the U.S. Rubber Company. Naugahyde was the quintessential home decor material of the 1950s and 1960s.
- La-Z-Boy Advertisement in Ebony Magazine, "A Beautiful Way to Relax," December 1974 - La-Z-Boy advertised in a variety of publications aimed at many demographics. This advertisement from the mid-1970s was aimed at an upscale African-American audience. The ad copy discussed the pride of home and stressed La-Z-Boy's unmatched styling, comfort, and quality.
- December 01, 1974
- Collections - Artifact
La-Z-Boy Advertisement in Ebony Magazine, "A Beautiful Way to Relax," December 1974
La-Z-Boy advertised in a variety of publications aimed at many demographics. This advertisement from the mid-1970s was aimed at an upscale African-American audience. The ad copy discussed the pride of home and stressed La-Z-Boy's unmatched styling, comfort, and quality.
- La-Z-Boy Advertisement Featuring Johnny Carson, January 1969 - Naugahyde, a vinyl-coated fabric manufactured by Uniroyal Engineered Products, is a popular furniture upholstery material. The product's success inspired imitators, so Uniroyal hired ad-man George Lois to craft an advertising campaign that would differentiate their product. The Nauga, a fictional creature that painlessly shed its leather-like hide, was born. The Nauga featured in humorous advertisements and was even made into a promotional toy.
- January 01, 1969
- Collections - Artifact
La-Z-Boy Advertisement Featuring Johnny Carson, January 1969
Naugahyde, a vinyl-coated fabric manufactured by Uniroyal Engineered Products, is a popular furniture upholstery material. The product's success inspired imitators, so Uniroyal hired ad-man George Lois to craft an advertising campaign that would differentiate their product. The Nauga, a fictional creature that painlessly shed its leather-like hide, was born. The Nauga featured in humorous advertisements and was even made into a promotional toy.
- La-Z-Boy Advertisement in American Home Magazine, "A Family Affair with the Bing Crosbys," October 1967 - In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements, beginning with Bing and Kathryn Crosby in the 1960s, would become an enduring La-Z-Boy advertising strategy.
- October 01, 1967
- Collections - Artifact
La-Z-Boy Advertisement in American Home Magazine, "A Family Affair with the Bing Crosbys," October 1967
In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements, beginning with Bing and Kathryn Crosby in the 1960s, would become an enduring La-Z-Boy advertising strategy.
- Advertising Poster Featuring Joe Namath, "La-Z-Boy Father's Day Sale for Your Armchair Quaterback," 1975 - In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements began with Bing and Kathryn Crosby in the 1960s. By the 1970s, La-Z-Boy employed multiple celebrities, including Joe Namath -- whose endorsement helped popularize the phrase "armchair quarterback."
- 1975
- Collections - Artifact
Advertising Poster Featuring Joe Namath, "La-Z-Boy Father's Day Sale for Your Armchair Quaterback," 1975
In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements began with Bing and Kathryn Crosby in the 1960s. By the 1970s, La-Z-Boy employed multiple celebrities, including Joe Namath -- whose endorsement helped popularize the phrase "armchair quarterback."
- La-Z-Boy Chair Company Monticello Reclining Chair, 1964-1965 - Cousins and La-Z-Boy co-founders Edwin Shoemaker and Edward Knabusch combined technical knowledge with marketing savvy to create a unique furniture company. Yet, not all of La-Z-Boy's strategies succeeded. The "Americana Collection," which included the "Monticello" recliner, was an attempt to combine early American styles with modern aesthetics. The line fell flat with customers, who preferred either modern or historical styles.
- 1964-1965
- Collections - Artifact
La-Z-Boy Chair Company Monticello Reclining Chair, 1964-1965
Cousins and La-Z-Boy co-founders Edwin Shoemaker and Edward Knabusch combined technical knowledge with marketing savvy to create a unique furniture company. Yet, not all of La-Z-Boy's strategies succeeded. The "Americana Collection," which included the "Monticello" recliner, was an attempt to combine early American styles with modern aesthetics. The line fell flat with customers, who preferred either modern or historical styles.
- Woman in Motion Study with Prototype Sarah Chair, 1987-1991 -
- 1987-1991
- Collections - Artifact
Woman in Motion Study with Prototype Sarah Chair, 1987-1991