La-Z-Boy Advertisement in American Home Magazine, "A Family Affair with the Bing Crosbys," October 1967
THF290328 / La-Z-Boy Advertisement in American Home Magazine, "A Family Affair with the Bing Crosbys," October 1967
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Artifact Overview
In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements, beginning with Bing and Kathryn Crosby in the 1960s, would become an enduring La-Z-Boy advertising strategy.
Artifact Details
Artifact
Advertisement
Subject Date
October 1967
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2015.78.1.123
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Paper (Fiber product)
Cardboard
Technique
Printing (Process)
Mounting
Color
Multicolored
Dimensions
Height: 14.500 in
Width: 11.500 in
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Related Content
SetMarketing La-Z-Boy
- 25 Artifacts
La-Z-Boy co-founder Edward Knabusch concentrated his attention on marketing, through both traditional media and his unique approaches. Though the message evolved, advertising remained a central focus throughout the company’s history. These artifacts represent a range of La-Z-Boy's marketing strategies, including showroom displays, advertisements, and special promotions.