Press Release

January 26, 2021

The Henry Ford names Hagerty a Partner in Innovation

Automotive lifestyle and collector car insurance leader donates $1 million to the institution

Dearborn, Michigan (January 26, 2021)—Hagerty, an automotive lifestyle brand and the global leader in collector car insurance, has pledged $1 million to The Henry Ford and has been named the institution’s newest Partner in Innovation.

“Hagerty and The Henry Ford are like-minded organizations that each have a passion for activating the car-enthusiast community and inspiring a new generation of drivers and automotive fans,” said Patricia Mooradian, president and CEO of The Henry Ford. “We look forward to creating meaningful experiences and connections for our shared audiences.”

The recognition highlights Hagerty’s mission to save driving and expand car culture for future generations and its commitment to generating content and experiences for automotive enthusiasts around the world.

As a Partner in Innovation, the company will be seamlessly integrated into The Henry Ford’s programming and content both on-site and online over a six-year period, including features on the institution’s television series, The Henry Ford’s Innovation Nation. Hagerty also will serve as the presenting sponsor for Motor Muster and Old Car Festival, hosted annually in Greenfield Village. In addition, The Henry Ford will launch an enthusiast group on Facebook where the public will have access to the institution’s vast collections and archives and a wide variety of content co-produced by Hagerty. 

“In the world of cars, The Henry Ford is iconic, and we are honored to partner with them,” said McKeel Hagerty, CEO of Hagerty, home to Hagerty Drivers Club, one of the world’s largest communities for car enthusiasts. “We look forward to helping both organizations get better and better at our shared mission of preserving, celebrating and expanding our shared automotive heritage.”

About The Henry Ford
Located in Dearborn, Michigan, The Henry Ford, a globally recognized destination, fosters inspiration and learning from hands-on encounters with artifacts that represent the most comprehensive collection anywhere focusing on innovation, ingenuity and resourcefulness in America. Its unique venues include Henry Ford Museum of American Innovation, Greenfield Village, Ford Rouge Factory Tour, Benson Ford Research Center and Henry Ford Academy, a public charter high school. Together with its online presence at, its national television series The Henry Ford’s Innovation Nation and Invention Convention Worldwide, the growing affiliation of organizations fostering innovation, invention and entrepreneurship in K-12 students, The Henry Ford inspires individuals to unlock their potential and help shape a better future.

About Hagerty
Hagerty is an automotive lifestyle brand with a mission is keep driving alive for car lovers and drive positive change in the world. Hagerty is home to Hagerty Drivers Club, Hagerty DriveShare, Hagerty Valuation Tools, Hagerty Drivers Club magazine, Hagerty Media, MotorsportReg, Hagerty Garage + Social, the Greenwich Concours d’Elegance, the California Mille and more. Hagerty is the world's largest provider of specialty insurance for enthusiast vehicles and supports keeping car culture alive through youth programs, the Historic Vehicle Association (HVA), the RPM Foundation and more. For more information, call (800) 922-4050 or visit

For More Information:
Melissa Foster, The Henry Ford, 313-982-6126