L.A. Weis Collection

Biographical / Historical Note

As an executive with the Ford Motor Company, Lawrence A. (L.A.) Weis served as, among other positions, the public relations manager for Ford Truck Operations and the public affairs manager for the Ford Division. After leaving Ford Motor Company, Weis...

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As an executive with the Ford Motor Company, Lawrence A. (L.A.) Weis served as, among other positions, the public relations manager for Ford Truck Operations and the public affairs manager for the Ford Division. After leaving Ford Motor Company, Weis founded Autocom Associates, a public relations company, in 1995, serving as President and CEO.

Note content adapted from the following source:
-“AutoCom Associates, Public Relations Since 1995, Our Team, Larry Weis – President and CEO,” accessed on 22 December 2016 at http://www.usautocom.com/#!our-team

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Scope and Content Note

The L.A. Weis Collection, 1950-1977, is divided into four series: the MUSTANG I SERIES, the MUSTANG II SERIES, the OTHER PUBLIC RELATIONS MATERIALS SERIES, and the OTHER MATERIALS SERIES.

The MUSTANG I SERIES...

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The L.A. Weis Collection, 1950-1977, is divided into four series: the MUSTANG I SERIES, the MUSTANG II SERIES, the OTHER PUBLIC RELATIONS MATERIALS SERIES, and the OTHER MATERIALS SERIES.

The MUSTANG I SERIES (0.2 cubic ft.) is comprised of a program and package book, correspondence, film scripts, pamphlets, press kits, and reports relating to the development and production of the 1962 Mustang I experimental vehicle.

The MUSTANG II SERIES (0.4 cubic ft.) contains articles and newspaper clippings, photographs, and reports regarding the 1974 Mustang II automobile. Also included are a book proposal and manuscript from Joe McCarthy, as well as interview transcripts and an affidavit from individuals associated with the project, including Lee Iacocca.

The OTHER PUBLIC RELATIONS MATERIALS SERIES (0.6 cubic ft.) is made up of promotional materials relating mostly to Ford products, as well as information regarding dealerships, Fordson tractors, and emission standards for 1973.

The OTHER MATERIALS SERIES (0.5 cubic ft.) contains a report on Ford Motor Company and the metric system, a proposal from Bryan Heck regarding a possible automobile trip around the world, and an audiocassette about the Pinto and Thunderbird. Also included are 2 copies of a 16mm film labeled "Inaugural Parade, Michigan Float" and an 8mm film labeled "'T"-Bird/Houston Testimonials (Show Print)."

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Collection Details

Object ID: 78.300.1310.0
Creator: Weis, Lawrence A. (L.A.) 
Inclusive Dates: 1950-1977
Bulk Dates: 1962-1974
Size: 1.7 cubic ft. (4 boxes)
Language: English

Collection Access & Use

Item Location: Not Currently On Exhibit

Access Restrictions: The collection is open for research.

Credit: From the Collections of The Henry Ford.

Related Objects

1962 Mustang I Roadster

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Digitized Artifacts From This Collection

In many cases, not all artifacts have been digitized.
Contact us for more information about this collection.

Ford Mustang I, Rear View, Advanced Styling Studio, May 25, 1962

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Ford Mustang I, Rear View, Advanced Styling Studio, May 25, 1962

View in our Collectionson thehenryford.org 

Artifact

Photographic print

Summary

Ford Motor Company caused a sensation in the automotive press when it unveiled Mustang I in 1962. The two-seat concept car featured a sleek aluminum body, retractable headlights, and mid-mounted V-4 engine sourced from Ford's German subsidiary. Never intended for sale, Mustang I's purpose was to generate interest in Ford. By that measure, it was a complete success.

Object ID

78.300.1310.1.1

Credit

From the Collections of The Henry Ford.

Location

By Request in the Benson Ford Research Center

Related Objects

Get more details in Digital Collections at:

thehenryford.org

Ford Mustang I, Rear View, Advanced Styling Studio, May 25, 1962

View in our Collectionson thehenryford.org 

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