L.A. Weis Collection

As an executive with the Ford Motor Company, Lawrence A. (L.A.) Weis served as, among other positions, the public relations manager for Ford Truck Operations and the public affairs manager for the Ford Division. After leaving Ford Motor Company, Weis founded Autocom Associates, a public relations company, in 1995, serving as President and CEO.

Note content adapted from the following source:
-“AutoCom Associates, Public Relations Since 1995, Our Team, Larry Weis – President and CEO,” accessed on 22 December 2016 at http://www.usautocom.com/#!our-team

The L.A. Weis Collection, 1950-1977, is divided into four series: the MUSTANG I SERIES, the MUSTANG II SERIES, the OTHER PUBLIC RELATIONS MATERIALS SERIES, and the OTHER MATERIALS SERIES.

The MUSTANG I SERIES (0.2 cubic ft.) is comprised of a program and package book, correspondence, film scripts, pamphlets, press kits, and reports relating to the development and production of the 1962 Mustang I experimental vehicle.

The MUSTANG II SERIES (0.4 cubic ft.) contains articles and newspaper clippings, photographs, and reports regarding the 1974 Mustang II automobile. Also included are a book proposal and manuscript from Joe McCarthy, as well as interview transcripts and an affidavit from individuals associated with the project, including Lee Iacocca.

The OTHER PUBLIC RELATIONS MATERIALS SERIES (0.6 cubic ft.) is made up of promotional materials relating mostly to Ford products, as well as information regarding dealerships, Fordson tractors, and emission standards for 1973.

The OTHER MATERIALS SERIES (0.5 cubic ft.) contains a report on Ford Motor Company and the metric system, a proposal from Bryan Heck regarding a possible automobile trip around the world, and an audiocassette about the Pinto and Thunderbird. Also included are 2 copies of a 16mm film labeled "Inaugural Parade, Michigan Float" and an 8mm film labeled "'T"-Bird/Houston Testimonials (Show Print)."