Process Photograph for Heinz Product Advertising, Heinz Ocean Pier, Atlantic City, New Jersey, September 1923

Summary

The Heinz Ocean Pier, opened 1898, was the Heinz Company's costliest and most ambitious venture. It is here that the "57 Varieties" slogan became synonymous with the company. Open year-round, the Pier included product displays, free samples, slide lectures of the company's Pittsburgh plant, an impressive art collection, and free pickle pins. A hurricane destroyed the building in 1944.

The Heinz Ocean Pier, opened 1898, was the Heinz Company's costliest and most ambitious venture. It is here that the "57 Varieties" slogan became synonymous with the company. Open year-round, the Pier included product displays, free samples, slide lectures of the company's Pittsburgh plant, an impressive art collection, and free pickle pins. A hurricane destroyed the building in 1944.

Artifact

Photographic print

Date Made

September 1923

Creators

Atlantic Foto Service 

Bartlett-Orr Press 

H.J. Heinz Company 

Creator Notes

Made by Bartlett-Orr Press for H. J. Heinz Company.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.1349

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Gelatin Silver
Paper (Fiber product)
Cardboard
mount
Tracing Paper

Dimensions

Height: 9.5 in

Width: 7.75 in

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