Heinz Products in Grocery Store Display, Milwaukee, Wisconsin, 1930

01

Artifact Overview

The H.J. Heinz Company employed a robust, well-trained sales force to work directly with grocery stores throughout the country. After securing a store's business, Heinz salesmen visited regularly to introduce new products, clear expired or otherwise unsaleable merchandise, and create product displays. These neat, orderly presentations caught shoppers' attention and helped reinforce the notion that Heinz products were of consistent, high quality.

Artifact Details

Artifact

Photographic print

Subject Date

24 September 1930

Creator Notes

Photographed for H. J. Heinz Company. Possibly photographed by Louis F. Kuhli, Milwaukee, Wisconsin.

Location

By Request in the Benson Ford Research Center

Object ID

53.41.234

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process
Mounting

Color

Black-and-white (Colors)

Dimensions

Height: 8 in
Width: 10 in