Electric Advertising Sign, H. J. Heinz Company, New York City, circa 1910
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Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of processed foods. Built in 1900, this was the first electric display of its kind. The massive sign stood six stories, used 1,200 incandescent lights, and was topped with a 43-foot-long flashing Heinz pickle.
Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of processed foods. Built in 1900, this was the first electric display of its kind. The massive sign stood six stories, used 1,200 incandescent lights, and was topped with a 43-foot-long flashing Heinz pickle.
Artifact
Photographic print
Subject Date
circa 1910
Creators
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.1022
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 6.625 in
Width: 9.375 in
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