Advertising Poster for Edison Mazda Lamps, "Electric Light Banishes Gloom and Glare," 1925

Summary

One of Norman Rockwell's earliest and most successful advertising campaigns was for the Edison Mazda lighting division of General Electric. These appeared as magazine advertisements, posters and point-of-purchase signs. The company commissioned images by Rockwell and other illustrators, including Maxfield Parrish. Rockwell created no fewer than twenty-four images depicting the power of light during the seven-year-long campaign.

One of Norman Rockwell's earliest and most successful advertising campaigns was for the Edison Mazda lighting division of General Electric. These appeared as magazine advertisements, posters and point-of-purchase signs. The company commissioned images by Rockwell and other illustrators, including Maxfield Parrish. Rockwell created no fewer than twenty-four images depicting the power of light during the seven-year-long campaign.

Artifact

Poster

Date Made

1925

Subject Date

1925

Creators

General Electric Company 

Rockwell, Norman, 1894-1978 

Creator Notes

Original artwork by Norman Rockwell, published by General Electric Company.

Collection Title

Poster Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

90.0.237.6

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 17 in

Width: 11 in

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