Product Label for "Superior Pickles Put Up by Heinz & Noble," 1871

Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of pickled foods and condiments. To ensure his success among competitors, Heinz based his reputation on superior, consistent products and distinctive packaging. Eye-catching labels attracted customers, and clear glass bottles revealed a high-quality product.