Product Label for "Superior Pickles Put Up by Heinz & Noble," 1871

Summary

Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of pickled foods and condiments. To ensure success among competitors, Heinz based his reputation on superior, consistent products and distinctive packaging. Eye-catching labels attracted customers, and clear glass bottles revealed a high-quality product.

Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of pickled foods and condiments. To ensure success among competitors, Heinz based his reputation on superior, consistent products and distinctive packaging. Eye-catching labels attracted customers, and clear glass bottles revealed a high-quality product.

Artifact

Label (Identifying artifact)

Date Made

1871

Creators

Heinz, Noble & Company 

Creator Notes

Made for Heinz, Noble & Co.

Collection Title

Label Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.2149.3

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 4.5 in

Width: 1.875 in

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