Dr. Sterns' Root Beer Sign, circa 1935
Add to SetSummary
Before the days of national brands, locally-made products were advertised in community newspapers, through free giveaways, and by signs like this one -- that were affixed to the front and side walls of stores. The Mathews Company of Detroit, who produced this sign, specialized in the production of metal signs that advertised local products like Dr. Sterns' Root Beer, based in Albert Lea, Minnesota.
Before the days of national brands, locally-made products were advertised in community newspapers, through free giveaways, and by signs like this one -- that were affixed to the front and side walls of stores. The Mathews Company of Detroit, who produced this sign, specialized in the production of metal signs that advertised local products like Dr. Sterns' Root Beer, based in Albert Lea, Minnesota.
Artifact
Advertising sign
Date Made
circa 1935
Location
Not on exhibit to the public.
Object ID
00.4.3754
Credit
From the Collections of The Henry Ford.
Material
Steel (Alloy)
Baked enamel
Technique
Embossing (Technique)
Screen printing
Color
Navy blue
Red
White (Color)
Dimensions
Height: 17.5 in
Width: 23.813 in
Inscriptions
Embossed and painted on front: DRINK / DR. STERNS' / ROOT BEER / "IT'S GOOD" / ALBERT LEA BOTTLING WORKS
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