"Antique Gold" Design Line Telephone, 1980

Summary

In 1973, AT&T partnered with Henry Dreyfuss & Associates to create a collection of specialty "Design Line" telephones--allowing customers to tailor their technology to fit their home decor. This "Antique Gold" telephone is a 1980s interpretation of 18th century French Provincial style. With illustrated faux-gold plates, advertisements imagined it in homes "decorated with the quiet dignity of discriminating taste."

In 1973, AT&T partnered with Henry Dreyfuss & Associates to create a collection of specialty "Design Line" telephones--allowing customers to tailor their technology to fit their home decor. This "Antique Gold" telephone is a 1980s interpretation of 18th century French Provincial style. With illustrated faux-gold plates, advertisements imagined it in homes "decorated with the quiet dignity of discriminating taste."

Artifact

Telephone

Date Made

1980

Creators

Henry Dreyfuss Associates 

American Telecommunications Corporation 

Western Electric Company 

Place of Creation

United States, California, El Monte 

Creator Notes

Designed by Henry Dreyfus Associates with housing by the American Telecommunications Corporation of El Monte, California; transmission and signaling components by Western Electric Company.

Location

Not on exhibit to the public.

Object ID

97.50.13

Credit

From the Collections of The Henry Ford. Gift of Ameritech Corporate Archives.

Material

Metal
Plastic

Color

Ivory (Color)

Dimensions

Height: 9 in

Depth: 6.25 in

Width: 8 in

Length: 10.25 in

Inscriptions

On base: AREA / CODE / 312-555-2368 Bottom: 881C102 / 80070 SERIAL # E792944 / THE TELEPHONE HOUSING IS YOUR PROP- / ERTY. TO ASSURE QUALITY OF SERVICE, ALL WORKING PARTS, e.g. DIAL, CORDS / AND ELECTRICAL COMPONENTS REMAIN THE / PROPERTY AND RESPONSIBILTY OF THE / BELL TELEPHONE COMPANY. / Western Electric 2911A1-003 / 80091 COMPLIES WITH PT 68, FCC RULES / FCC REG. NO.AS593 M-70259-TE-R / RINGER EQUIVALENCE 1.0A LOUD AMERICAN TELECOMMUNICATIONS CORPORATION / D / DECO-TEL / Personal Telephones / EL MONTE, CALIFORNIA / patent pending / MODEL NO.

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