1966 Chevrolet Corvair Corsa Advertisement, "Youth Movement-Corvair"
Add to SetSummary
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact
Advertisement
Subject Date
1966
Keywords
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.226.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Color
Multicolored
Dimensions
Height: 11 in
Width: 8.25 in
Inscriptions
Text under image: Youth Movement / The Corvair Corsa Convertible's outside rearview mirror is one of / eight new standard safety aids. Always check it before passing./ You can be a senior citizen(...) / CORVAIR-- Unusual the Chevrolet way
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