1966 Chevrolet Corvair Corsa Advertisement, "Youth Movement-Corvair"

Summary

The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.

The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.

Artifact

Advertisement

Subject Date

1966

Location

Not on exhibit to the public.

Object ID

2011.226.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Photomechanical processes

Color

Multicolored

Dimensions

Height: 11 in

Width: 8.25 in

Inscriptions

Text under image: Youth Movement / The Corvair Corsa Convertible's outside rearview mirror is one of / eight new standard safety aids. Always check it before passing./ You can be a senior citizen(...) / CORVAIR-- Unusual the Chevrolet way

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