1935 Chrysler Airflow Advertisement, "Yes, Son, You're Safe in a Bridgework of Steel"

Summary

Ways of protecting child passengers have changed. In this 1935 Chrysler ad, children and passenger are not restrained with seatbelts or safety seats. Protection, according to the ad, comes from "a bridgework of steel." Today, children travel securely strapped into well-anchored and cushioned car seats and are much safer -- even when daddy speeds smoothly along at sixty miles per hour.

Ways of protecting child passengers have changed. In this 1935 Chrysler ad, children and passenger are not restrained with seatbelts or safety seats. Protection, according to the ad, comes from "a bridgework of steel." Today, children travel securely strapped into well-anchored and cushioned car seats and are much safer -- even when daddy speeds smoothly along at sixty miles per hour.

Artifact

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Date Made

1935

Subject Date

1935

Creators

Chrysler Corporation 

Place of Creation

United States, Michigan, Detroit 

Creator Notes

Made for Chrysler Corporation, Detroit, Michigan

Location

Not on exhibit to the public.

Object ID

2011.336.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 13.5 in

Width: 10.375 in

Inscriptions

Text on front: DEAR DADDY / YOU SEE I CAN / WRITE AT 60 / MILES AN HOUR Printed to right of note: "YES, SON... and you're safe / in a bridgework of steel"

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