Sales Brochure for the 1936 Lincoln Zephyr V-12 Automobile
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Lincoln introduced the Zephyr for 1936 in response to the Great Depression. Sales of the $4,000+ Model K had fallen sharply, and the $1,300 Zephyr was intended to bring customers back into Lincoln showrooms. The Zephyr quickly became Lincoln's most important car, accounting for more than 90 percent of the company's production in the 1936 model year.
Lincoln introduced the Zephyr for 1936 in response to the Great Depression. Sales of the $4,000+ Model K had fallen sharply, and the $1,300 Zephyr was intended to bring customers back into Lincoln showrooms. The Zephyr quickly became Lincoln's most important car, accounting for more than 90 percent of the company's production in the 1936 model year.
Artifact
Trade catalog
Subject Date
1936
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.182.8
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 8.25 in (unfolded: 21.5")
Width: 10.75 in (unfolded: 16.625")
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