Sales Brochure for the 1936 Lincoln Zephyr V-12 Automobile

Summary

Lincoln introduced the Zephyr for 1936 in response to the Great Depression. Sales of the $4,000+ Model K had fallen sharply, and the $1,300 Zephyr was intended to bring customers back into Lincoln showrooms. The Zephyr quickly became Lincoln's most important product, accounting for more than 90 percent of the company's production in the 1936 model year.

Lincoln introduced the Zephyr for 1936 in response to the Great Depression. Sales of the $4,000+ Model K had fallen sharply, and the $1,300 Zephyr was intended to bring customers back into Lincoln showrooms. The Zephyr quickly became Lincoln's most important product, accounting for more than 90 percent of the company's production in the 1936 model year.

Artifact

Trade catalog

Subject Date

1936

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.182.8

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 8.25 in  (unfolded: 21.5")

Width: 10.75 in  (unfolded: 16.625")

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