Floral City Furniture Company Delivery Truck and Crew, 1946

From the company's founding in 1927, La-Z-Boy (known as Floral City Furniture Company in its early years) looked for every opportunity to advertise. Delivery trucks offered the company a way to extend its marketing strategies onto city streets and into neighborhoods. This delivery truck included standard information alongside an illustration showcasing the company's signature product--the reclining chair.