Crate Label, "Santa Brand Fruits," 1928
Add to SetSummary
As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. The Sunkist Growers cooperative featured an orange or lemon on the corner of its labels-- a logo that consumers came to associate with high-quality citrus.
As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. The Sunkist Growers cooperative featured an orange or lemon on the corner of its labels-- a logo that consumers came to associate with high-quality citrus.
Artifact
Crate label
Date Made
1928
Keywords
Collection Title
Location
Not on exhibit to the public.
Object ID
93.214.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Dark blue
Light brown
Multicolored
Red
Yellow
Dimensions
Height: 8.75 in
Width: 12.5 in
Inscriptions
written on front: Santa / Brand / from / Santa Paula / Grown & packed by / Limoneira Company / Santa Paula, Ventura Co. / California / Sunkist / Copyright 1928 by Limoneira Co. / Schmidt Litho. CO. L.A.
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