Crate Label, "Santa Brand Fruits," 1928

Summary

As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. The Sunkist Growers cooperative featured an orange or lemon on the corner of its labels-- a logo that consumers came to associate with high-quality citrus.

As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. The Sunkist Growers cooperative featured an orange or lemon on the corner of its labels-- a logo that consumers came to associate with high-quality citrus.

Artifact

Crate label

Date Made

1928

Collection Title

Label Collection 

Location

Not on exhibit to the public.

Object ID

93.214.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography
Printing (Process)

Color

Dark blue
Light brown
Multicolored
Red
Yellow

Dimensions

Height: 8.75 in

Width: 12.5 in

Inscriptions

written on front: Santa / Brand / from / Santa Paula / Grown & packed by / Limoneira Company / Santa Paula, Ventura Co. / California / Sunkist / Copyright 1928 by Limoneira Co. / Schmidt Litho. CO. L.A.

Connect 3

Discover curious connections between artifacts.

Learn More