The Mobile Designed by Malcolm Moran Suspended inside the Ford Rotunda Entrance, circa 1953

Summary

As part of its fiftieth anniversary celebration in 1953, Ford Motor Company refurbished the Rotunda--an exhibit area and hospitality center for Ford's Rouge factory tours. In addition to several dedicated exhibition spaces, the new design included an auditorium, a public lounge, and a themed outdoor ride. The Rotunda drew two million visitors annually until it was destroyed by fire in 1962.

As part of its fiftieth anniversary celebration in 1953, Ford Motor Company refurbished the Rotunda--an exhibit area and hospitality center for Ford's Rouge factory tours. In addition to several dedicated exhibition spaces, the new design included an auditorium, a public lounge, and a themed outdoor ride. The Rotunda drew two million visitors annually until it was destroyed by fire in 1962.

Artifact

Lantern slide

Date Made

circa 1953

Subject Date

circa 1953

Location

Not on exhibit to the public.

Object ID

74.300.1182.5.19

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Glass (Material)
Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 3.25 in

Width: 4 in

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