"I Like Ike" Cigarette Package, 1952

Summary

Dwight D. Eisenhower's "I Like Ike" slogan of 1952 was one of the most successful slogans in American political history. The slogan first appeared as "They Like Ike" in Irving Berlin's musical, "Call Me Madam," in 1950. Market research revealed that American felt comfortable with and trusted Eisenhower and the slogan stuck. At the time, cigarettes symbolized glamour and sophistication.

Dwight D. Eisenhower's "I Like Ike" slogan of 1952 was one of the most successful slogans in American political history. The slogan first appeared as "They Like Ike" in Irving Berlin's musical, "Call Me Madam," in 1950. Market research revealed that American felt comfortable with and trusted Eisenhower and the slogan stuck. At the time, cigarettes symbolized glamour and sophistication.

Artifact

Cigarette box

Date Made

1952

Location

Not on exhibit to the public.

Object ID

72.31.112

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)
Tobacco

Color

Red
White (Color)
Blue

Dimensions

Height: 2.75 in

Length: 2 in

Width: .825 in

Inscriptions

front, under picture of Eisenhower: "I LIKE IKE" on back of package: EISENHOWER / FOR PRESIDENT / CIGARETTES / PRODUCED BY / TOBACCO BLENDING CORP. / P.O. BOX 1102 / LOUISVILLE, KENTUCKY.

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