Product Label for Keystone Brand Tomato Catsup, F. & J. Heinz, "Strictly Pure," 1876-1888
THF117115 / Product Label for Keystone Brand Tomato Catsup, F. & J. Heinz, "Strictly Pure," 1876-1888
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Artifact Overview
Henry J. Heinz introduced tomato ketchup as one of his first bottled condiments in the 1870s. To ensure his success among competing ketchup manufacturers, Heinz employed innovative product packaging. Eye-catching labels attracted and informed customers, and clear glass bottles revealed a high-quality, "strictly pure" product. By about 1905, the H.J. Heinz Company had become the largest ketchup producer in the nation.
Artifact Details
Artifact
Label (Identifying artifact)
Date Made
1876-1888
Creators
Creator Notes
Made for F. & J. Heinz.
Collection Title
Location
Not on exhibit to the public.
Object ID
53.41.2152
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 2.125 in
Width: 3.5 in
Keywords |
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Related Content
Set“Strictly Pure”: The Heinz Label
- 7 Artifacts
Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of pickled foods and condiments. To ensure his success among competitors, Heinz based his reputation on superior, consistent products and distinctive packaging. Eye-catching labels attracted customers, and clear glass bottles revealed a high-quality product.